Sangeetha Mobiles, a pioneer in Indian mobile retail, combines innovation, trust, and a vast network of 800 stores nationwide. During an exclusive interaction with Mobility Magazine at the Mobility CONNECT Summit & Retailer Awards 2025 held in Mumbai, Mr. Subhash Chandra, Managing Director, Sangeetha Mobiles shares his experiences at the event and talks in detail regarding the various aspects of retail distribution, the challenges faced, the road ahead.
How do you like about the event?
We have just completed 30 years of mobile retailing in India and it’s a fantastic milestone to have passed and personally for me it’s been a big turnaround in my life with the advent of telecom.
TAKE US THROUGH THE JOURNEY OF THE COMPANY.
By the 1990s-early 2000s, the brand had begun pivoting toward multibrand mobile handset retailing, establishing a footprint across South India, building credibility in the early mobile market. In essence, Sangeetha Mobiles converted the market-shift (from audio devices to mobile phones) into an opportunity and built a new business line on that foundation.
From one store to 800, Sangeeta’s journey transformed with mobile phones, gaining national recognition. Despite slower volume growth, our expansion continues strong. Wishing the entire fraternity success and continued progress.
How have you been able to adopt to the evolving trends ?
Over the past three decades, the mobile industry in India has witnessed remarkable growth. We are perhaps the only country where the sector continues to move steadily upward. Despite our average selling price being less than half of that in most Western markets, the potential for growth remains immense. Thanks to the extensive reach of NBFCs and financing partners, this has more than compensated for the absence of the operator-bundled models prevalent in Western countries, ensuring continued expansion and accessibility for Indian consumers.
At Sangeeta, we’ve reduced heavy discounting, focusing instead on value-added services like theft protection, liquid damage coverage, extended warranties, and assured buybacks. We prioritize lifetime customer value, believing once a customer chooses us, they stay with us. Wishing everyone continued success, and apologies for not being able to attend.
How does Customer satisfaction play an integral role at Sangeetha ?
Sangeetha built its reputation on trust and authenticity, being among the first mobile retailers in its region to issue proper invoices and offer genuine warranty coverage—instilling customer confidence early on. Its strong focus on after-sales service and customer-centric offerings, such as insurance, standby handsets, and doorstep service, differentiated it from typical transaction-based retailers, positioning it as a reliable service provider. With a wide retail footprint and franchise network spanning multiple states, Sangeetha ensured accessibility and brand visibility. Its omni-channel readiness, integrating physical stores with online and hyper-local fulfilment, provided customers with a seamless and flexible shopping experience. Moreover, through a robust partner and vendor ecosystem, Sangeetha collaborated with leading handset brands and service providers, ensuring a diverse product portfolio, competitive pricing, and consistent customer value—strengthening its position as a trusted, service-driven mobile retail brand in the Indian market.
Multibrand Retail Format
Sangeetha strategically evolved into a multi-brand retail format, offering a wide range of Indian and international handset brands, accessories, and allied services. This approach reduced dependence on any single OEM while capturing diverse consumer demand. Beyond handset sales, Sangeetha expanded into value-added aftermarket services such as insurance for theft and damage, doorstep pickup and delivery, standby handsets during repairs, and flexible EMI financing options. Initiatives like the “Swift” insurance scheme and “Delight” doorstep service positioned Sangeetha as a customer-centric retailer, enhancing loyalty and differentiation in a highly competitive mobile retail market.
To accelerate growth beyond its South Indian base, Sangeetha adopted a franchise-based expansion model alongside its company-owned stores, ensuring wider reach with operational consistency.
Future Plans
Having established a strong foothold in South India, Sangeetha’s next growth frontier lies in the northern, eastern, and tier-2/3 markets. Expanding its store network and franchise partnerships in these regions will be key to achieving its ambition of 1,000+ stores nationwide. Beyond handset sales, the company can strengthen customer lifetime value by offering extended warranties, device trade-in and upgrade programs, insurance, and refurbished or recycled products. However, scaling rapidly brings challenges—maintaining service consistency, training franchisees, standardising in-store experiences, and deploying technology for operations, inventory, and customer management will be crucial.
Mr Subhash says, “ With over 650 stores and millions of customers, Sangeetha can leverage CRM systems, loyalty programs, and personalised offers to evolve from a transactional retail model to a relationship-driven one. At Sangeeta, we’ve reduced heavy discounting, focusing instead on value-added services like theft protection, liquid damage coverage, extended warranties, and assured buybacks. We prioritize lifetime customer value, believing once a customer chooses us, they stay with us. Balancing growth with quality and customer trust will determine Sangeetha’s ability to sustain its brand promise in a competitive national market. Wishing everyone continued success, and apologies for not being able to attend.”
Covered By: Mobility India / Sangeetha Mobile
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