Sevenaire is the leading company that provides the new generation of premium gadgets and mobile accessories.
Mr. Akash Agrawal, Founder & CEO, Sevenaire, tells Mobility Magazine about the brand positioning, how the brand has created a mark in the mobile accessory market in India and the focus areas of the brand.
Sevenaire has a whole collection of innovative electronic gadgets at affordable prices, like speaker tables, Bluetooth speakers, 3 in-1 chargers, and wireless car chargers.
What is the brand’s strength?
Sevenaire has established itself as a forerunner in bringing cutting-edge technological gadgets that have never been seen before. As a business, the brand is positioned and honoured to be up there with some of the major players in the industry. Sevenaire has undertaken strategic steps to create a brand image in the market by bringing the most innovative products which have never been seen before by Indian customers. The success of the brand lies in its consumer-centric packaging and messaging.
Innovative Gadgets
The key focus of Sevenaire is to deliver the new generation of premium gadgets and mobile accessories through an array of exclusive products, designed and developed with deep insight into the needs of all kinds of consumers, from the college teen, the athlete, to the corporate executive.
Reasonable Prices
The brand thrives on innovation, and the main motto is to provide the best innovative products to the customers so that they can enjoy cutting-edge technology at reasonable prices.
Preferences of Consumers
Sevenaire has also decided to keep in mind our consumer’s aspirations and decided to build products that are mass-aspirational with the right quality and pricing. The products are fairly priced and are good value for money.
The brand aims to build a community of tech enthusiasts and gadget lovers and aims to deliver the latest gadgets that are changing the way we communicate and consume entertainment.
Mr. Akash Agrawal, Founder & CEO, Sevenaire ,says, “We are constantly expanding in wireless category chargers as well. Wireless chargers are constantly evolving.one which has a 3 in-1 charger and wireless car chargers. ”
Who is your target audience?
Anyone who aspires to an innovative gadget, such as a teenager, athlete, traveler, or corporate executive, is the target audience. The brand describes its target audience as an affordable premium segment that requires wireless chargers for travel, among other things.
The brand also aspires to reach Tier 1 and Tier 2 customers, and it is always developing products for the Apple ecosystem.
Mr. Akash Agrawal, Founder & CEO, Sevenaire, says, “We think our target audience is the affordable premium segment who are looking out for high-quality, durable gadgets for ease.Until now, the speaker table has been our highest flagship product.”
What are the opportunities that you see in the market?
There are immense opportunities in the mobile accessories segment in India due to the proliferation of the internet. The government’s push to make India a mainstay in electronics manufacturing has mostly been harnessed by global firms, but there are still those who believe Indian firms stand a chance.
India is growing at an exploding rate as we are witnessing the new age of the internet and there are really good growth expectations.
Sevenaire focuses on bringing innovative products to market and is constantly innovating to provide the best gadgets to consumers at reasonable prices. The adoption of wireless accessories offers customers the convenience of portability without the wire. Hence, the brand has always leveraged this change in customer demand while introducing new wireless mobile phone accessories.
What message do you want to give the users?
Sevenaire is trustworthy and synonymous with quality. We keep in mind the customerrequirements of the consumers, and one won’t regret buying the product.
Mr. Akash Agrawal, Founder & CEO, says, “So, brand positioning is unique gadgets and innovative. We have positioned ourselves as the leader in providing innovative products.India is growing at an exploding rate as we are witnessing the new age of internet. We see really good growth expectations”
Box item
“India is growing at an exploding rate as we are witnessing the new age of internet. We see really good growth expectations.
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com/ roy@roymediative.com, 9811346846/9625243429.
