The smartphone segment has been disrupted by various technologies in the recent past. Over the last year has witnessed a remarkable change that has forced the business to adjust to a new digital environment, boosting the use and need of technology in our daily lives. The technological world keeps innovation to empower its users and fill this gap. Innovation has been the forte to keep pace with the fast-moving technology trends and continue to evolve.
While adapting to a new set of cautious consumers, social distancing norms, and market volatility, brands are building up strengths with recalibrated strategies and new pivots. The smartphone industry is poised at the cusp of interesting change as well, with consumers seeking to experience technology and enrich their communication through a fresh new lens.
As Indian consumers evolved to seek more sophisticated camera functions at an affordable price point, these premium specs have now been democratised across entry-level smartphones as well, finding mass favour. If the pulse of the people is harnessed properly, brands can co-create with fans and consumers to build products with superior design, performance, and quality. Not only does co-creation play a huge role in product development, but also presents the opportunity to improve customer servicing and operational processes.
5G technology is no more a thing of the future with so many gadgets launching which have 5G capabilities already integrated into them. This is in line with consumer expectations as well, who consider 5G as a key smartphone purchase factor. Not only this, the early 5G adopters and 5G intenders in India, are eagerly looking forward to upgrading to 5G-capable smartphones. This is because of the possibilities that the technology brings with it – better quality video creation and consumption, faster downloads, immersive AR/VR and gaming experience, and the ability to stream UHD videos. For consumers, 5G translates into superior speeds, while uploading, sharing on social media, or in streaming better quality videos, without any lags.
Android phones have been getting bigger for the past few years, but it has really picked up during the COVID-19 pandemic. The lockdown and other restrictions forced many users to consume content out of their smartphones. As a result, the demand for devices with bigger screens increased. The report highlights that almost 29 percent of users had an Android smartphone with a screen size of 6.7 inches in Q3 2021. This is up by 0.8 percent in Q3 and 13.7 percent in Q1. The next most popular screen size was 6.5 inches at 15.2 percent, while the proportion of screen sizes less than 6.3 inches decreased.
Quad Core Processor Smartphones seems to be the upgrade of the year and almost everything you do on your smartphone, more or less depends on it. However, getting a high-end processor means investing in an expensive flagship smartphone. The amount of processing power one needs depends on the tasks and applications and run on the phone. It is important to pick a smartphone with a processor that offers just the right amount of power, while still fitting comfortably in your budget.
Changing human attitudes and behaviours are some of the key attributes which have called for new strategies, and innovation is the heart of it. We have a technologically savvy, entrepreneurial generation of consumers with a keen appreciation for the latest gadgets, technologies, and a connected lifestyle.
