Smartwatches, the wrist worn, most prominent and rapidly evolving gadgets, have transcended their initial purpose of telling time to versatile companions that enhance productivity, health, and overall lifestyle. Catering to fitness enthusiasts and individuals focused on elevating these health and wellness, smartwatches boast an array of comprehensive features to meet diverse user requirements.
Mobility Magazine has spoken to industry veterans and leading smartwatch providers in India about the market size, the latest trends, new innovations, and how brands are focusing on creating interconnected ecosystems where smartwatches sync seamlessly, which are likely to disrupt the smartwatch segment in 2025.
Industry Overview
The Asia-Pacific smartwatch market value was estimated at USD 12.10 billion in 2023 and is anticipated to reach USD 48.60 billion by 2031, registering a CAGR of over 19% during the forecast period (2024-2031). Asia Pacific is anticipated to hold a considerable market share, mainly because of the established tech market in countries such as China, India and South Korea. Several companies in the region are stepping into a new-fangled era of smartwatches.
The Smartwatch Market size in terms of shipment volume is expected to grow from 218.99 million units in 2025 to 746.00 million units by 2030, at a CAGR of 27.78% during the forecast period (2025-2030).
Due to the rising penetration rates of urbanization, the demand for aesthetically appealing advanced products to better serve the consumers’ requirements, such as time schedules and multiple features in one device, has been driving the global need for smartwatches. Moreover, the vast millennial population has been adopting smartwatches due to increased spending on tracking and luxury standards for their regular work hours.
Top Trends
Mr. Satya Sati, Head of Business – Accessories, Lava International Limited, says, “The Indian smartwatch market is evolving rapidly, driven by increasing consumer demand for advanced health tracking, fitness monitoring, and seamless smartphone integration. Features like VO2 Max, Body Energy Monitoring, and Post-Workout Recovery Analysis are gaining traction, as users prioritize accuracy and real-time health insights. Additionally, smartwatches are expanding beyond fitness and fashion products to include productivity tools, enhanced GPS capabilities, and AI-driven personalization. With a growing focus on affordability without compromising quality, we are focusing on quality and innovation, making premium features accessible in the market.”
Mr. Ravi Agarwal, Founder and MD, Cellecor Gadgets Limited, comments, “Consumers are increasingly prioritizing health tracking, including SpO2 monitoring, heart rate tracking, and ECG functionality. Smartwatches are evolving with AI-driven functionalities like voice assistants, gesture controls, and real-time health analytics. With local manufacturing and competitive pricing, smartwatches are becoming accessible to a larger consumer base. Smartwatches are no longer just tech gadgets; they are style statements, with premium finishes, customizable straps, and fashion-forward designs. Users demand extended battery life, fast charging, and rugged build quality for an active lifestyle. Seamless connectivity with TWS earbuds, smartphones, and smart home devices is a key driver.”
“The increasing focus on personal health is one of the top trends driving the smartwatch market. Features like heart rate monitoring, sleep tracking, and ECG functionality are becoming standard, especially after the COVID-19 pandemic, as consumers prioritize their well-being. Smartwatches that offer better integration with smartphones, IoT devices, and other gadgets are highly in demand. The ability to answer calls, receive notifications, and control music without needing to take out the phone is highly appealing. There’s a growing shift towards stylish and customizable designs for different demographics, especially for women and kids, combining fashion with function. The demand for longer battery life continues to grow. Consumers want watches that can last all day with active tracking, without frequent charging,” opines Mr. Tarun Bhutani, Managing Director, AMANI.
Mr. Atul Gupta, Managing Director, Lapcare, comments, “With rising health consciousness, smartwatches with heart rate, SpO2, sleep, stress, and ECG monitoring are in high demand. The Indian market is witnessing a surge in budget-friendly smartwatches with premium features, catering to a broader audience. Voice assistants, AI-based fitness coaching, and automatic activity recognition are shaping the future of smartwatches. Power efficiency and fast-charging solutions are becoming key priorities for manufacturers. Smartwatches are now deeply integrated with smartphones, smart home devices, and digital payment solutions. Consumers prefer aesthetic designs, interchangeable straps, and customizable watch faces.”
“The smartwatch industry in India is being shaped by a blend of affordability, innovation, and changing consumer behaviour. As smartwatches continue to evolve beyond fitness tracking into health monitoring, fashion, AI integration, and standalone connectivity, they are becoming indispensable lifestyle accessories. Going forward, expect further disruptions in battery technology, AI-driven insights, and deeper IoT integration to make smartwatches even more powerful and user-friendly. Some trends are Health and Wellness as a Core Focus, the rise of AMOLED Displays and Always-On Screens, Fashion-Forward Smartwatches, affordable and Feature-Rich Smartwatches, integration with AI and Smart Assistants, expanding Ecosystem and IoT Connectivity, and adoption of Smartwatches for Kids and Seniors,”remarks Mr. Aashish Kumbhat, Managing Director, Sunshine Telelink Group (A House of Brands – URBAN, Inbase, Arrow, iPak).
Mr. Varun Aggarwal, Director and Co-Founder of Mobatree comments, “Health & Wellness Tracking like advanced heart rate, SpO2, and sleep monitoring features, longer battery life – Mobatree’s efficient batteries reduce charging needs. Smartwatches now sync with phones, smart glasses, and smart rings for a seamless experience, and custom designs like sleek, durable, and personalized wearables are in demand.”
“The demand for advanced health monitoring features, such as heart rate, sleep tracking, and stress management, is increasing. Consumers are looking for smartwatches that can provide comprehensive health insights and fitness tracking capabilities. Seamless connectivity with smartphones enhances the functionality of smartwatches, allowing users to receive notifications, calls, and messages directly on their wrists. Consumers favour stylish designs and customization options that allow them to express their individuality. This trend has led to a variety of styles, bands, and watch faces available in the market. The introduction of affordable smartwatches has expanded the market, making these devices accessible to a broader audience. Innovations such as improved sensors, longer battery life, and enhanced display technology are crucial in making smartwatches more user-friendly and functional,”says Mr. Paresh Vij, Founder, U&i.
Expected Market Size
Mr. Atul Gupta, Lapcare remarks, “According to market reports, the Indian smartwatch market is expected to reach $1.38 billion by 2025, growing at a CAGR of 9.86%. This is a significant jump from previous years, driven by affordable options from domestic brands, increased consumer awareness about digital health, and technological advancements making smartwatches more versatile and efficient. With India emerging as a key global player, we anticipate continued double-digit growth in this segment.”
“India’s smartwatch market is set to grow at a CAGR of 25-30%, with the market size projected to surpass $4 billion by 2025. Growth is fuelled by increased adoption in Tier 2 & Tier 3 cities, rising health consciousness, and improved affordability due to local manufacturing. The demand for Made-in-India smartwatches is expected to surge as brands align with the ‘Make in India’ initiative,” says Mr. Ravi Agarwal, Cellecor Gadgets Limited.
Mr. Satya Sati, Lava International Limited opines, “India’s wearable device market is set to grow at a CAGR of 16.7% from 2024 to 2032, reflecting a strong upward trend. Despite a temporary 20.7% decline in Q3 2024 shipments, consumer interest remains strong, particularly in premium-quality smartwatches. According to IDC, while overall smartwatch sales may remain flat in 2025, the premium and feature-rich segment is poised for growth, driven by shifting consumer preferences and increasing demand for health-focused wearable technology. Thus, it would be safe to assume that with rising health awareness and disposable incomes, the market is expected to surpass previous growth rates.”
“The Indian smartwatch market is projected to reach approximately ₹40,000 crores by 2025, reflecting a significant growth trajectory compared to previous years. In 2023, the market saw a 50% year-over-year growth rate, indicating robust demand that is expected to continue into 2025,” comments Mr. Paresh Vij, U&i.
Mr. Tarun Bhutani, Managing Director, AMANI speaks, “According to recent market research, the smartwatch market in India is expected to reach USD 3.5 billion by 2025, growing at a compound annual growth rate (CAGR) of over 18%. This will be a significant increase from 2022, when the market size was approximately USD 1.6 billion.”
“The Indian smartwatch market is on the rise, projected to reach $1.38 billion by 2025, with growing demand for health tracking, extended battery life, and seamless connectivity,” opines Mr. Varun Aggarwal, Mobatree.
Integration with Other Wearables
Mr. Aashish Kumbhat, Sunshine Telelink Group remarks, “We at URBAN love technology, and the more power we can get from the smallest devices, the more satisfied we are. We believe technology works better in an ecosystem—an integrated system where the smart ring, smartwatch, and smart glasses can seamlessly communicate with each other to make life easier. Technologies like NFC and authenticated smart payments, without the need for a card and directly through smart rings and smartwatches, will rise, as people are now more comfortable with these devices and IoT-enabled technology for connected and seamless living. All these, combined with a set of accurate sensors, can revolutionize how we take care of our fitness, health, and well-being, stay connected, and get our everyday work done easily and seamlessly.”
“The future of wearables lies in interconnected ecosystems. Smartwatches are increasingly integrated with other devices and gadgets, creating a seamless multi-device experience. Features like cross-device notifications, health data synchronization, and gesture-based controls are being explored. With brands investing in R&D, we can expect smartwatches to act as central hubs for connected wearables, enabling hands-free productivity and deeper health insights,” comments Mr. Satya Sati, Lava International Limited.
Mr. Ravi Agarwal, Cellecor Gadgets Limited talks, “Smartwatches are becoming the control hub for an interconnected ecosystem, syncing seamlessly with TWS Earbuds & Neckbands, Smart Glasses & AR Devices, and Smart Home Devices.”
“Smartwatches are increasingly integrating with other wearables like smart glasses and smart rings. This interconnectedness allows users to manage their health data across multiple devices seamlessly and enhances overall functionality through shared features and notifications,” briefs Mr. Paresh Vij, U&i.
Mr. Atul Gupta, Lapcare mentions, “Smartwatches are becoming the central hub for wearable ecosystems, integrating with Smart Rings, Smart Glasses, TWS Earbuds, and Smart Home Devices like one-touch voice control and personalized music recommendations. Moreover, AI and Cloud-Based Health Monitoring enable continuous tracking of vitals with cloud-based analytics for real-time health insights.”
“Smartwatches are increasingly being integrated with other wearable devices to enhance the overall user experience. For instance, integrating with smart glasses to provide augmented reality experiences or with smart rings for additional health tracking data. This cross-compatibility makes wearable ecosystems more valuable to consumers by consolidating functionalities across different devices,” remarks Mr. Tarun Bhutani, Managing Director, AMANI.
Growth of Kids and Women Smartwatch
Mr. Aashish Kumbhat, Sunshine Telelink Group mentions, “Kids’ smartwatches are evolving right now, and we feel that smart wearable technology will completely transform the way we take care of our kids. Be it an SOS feature, video call feature, or GPS tracker, it will only help us build a better and safer environment for the kids. Women’s smartwatches, again, would reiterate that they have transformed into a fashion accessory now, and it’s all about designs and functionality. This new shift can be seen in our latest releases of the luxury series women’s smartwatches. The design language is bold and outgoing; we have also added a feel of luxury with our new design, color, looks, and features.”
Mr. Satya Sati, Lava International Limited discusses, “The Indian market for kids’ and women’s smartwatches is rapidly expanding as manufacturers cater to the unique needs of these segments. For children, smartwatches are designed with GPS tracking, educational games, and parental controls, ensuring both safety and interactive learning. However, the key challenge remains improving the quality and accuracy of data. While the industry is evolving, it is still in its early stages, especially in the sub-₹10K category. There is significant potential for growth, but bridging the gap in innovation and reliability will be crucial to truly meeting consumer expectations.”
“The segment is gaining traction with GPS tracking, SOS emergency calling, and parental controls. Security-conscious parents are driving demand. Moreover, kids’ smartwatches are gaining traction with GPS tracking, SOS emergency calling, and parental controls. Women’s smartwatch growth is led by sleek, stylish designs combined with features like menstrual cycle tracking, stress monitoring, and wellness tracking,” comments Mr. Ravi Agarwal, Cellecor Gadgets Limited.
“There’s a growing market for kids’ smartwatches in India. Parents are keen on ensuring their children’s safety with features like real-time location tracking, SOS alerts, and communication tools. Kid-friendly designs are important, often featuring fun colours and interfaces. Women’s wearables are designed with more delicate aesthetics, focusing on slim profiles, more colourful straps, and advanced health-tracking functions like menstrual cycle tracking. The market for women’s smartwatches is experiencing significant growth as more women embrace technology, “ opines Mr. Tarun Bhutani, AMANI.
Mr. Paresh Vij, U&i briefs, “There is a notable rise in smartwatches designed specifically for children and women in India. These devices often include features like GPS tracking for kids and stylish designs for women, catering to safety concerns and fashion preferences, respectively. Kid-friendly watches often come with emergency features that ease parental worries about their children’s safety.”
Mr. Varun Aggarwal, Mobatree, comments, “With the rise of refurbished smartphones, demand for refurbished smartwatches and other wearables is also growing. Mobatree is supplying batteries to refurb companies, helping extend gadget lifecycles and reducing e-waste—a step toward a greener future.”
“Parents are increasingly looking for GPS-enabled smartwatches with SOS features, parental controls, and geofencing to ensure child safety. Women’s smartwatch demand is rising for fashionable yet functional smartwatches with menstrual cycle tracking, stress management, and personalized wellness insights. At Lapcare, we are working on specialized smartwatch models catering to these specific demographics,” observes Mr. Atul Gupta, Lapcare.
Brand Positioning
Mr. Satya Sati, Lava International Limited, observes, “Prowatch, the smartwatch sub-brand of Lava International Limited, is redefining the smartwatch experience by combining quality, innovation, and accessibility. Unlike brands that prioritize rapid product launches and heavy marketing, the Prowatch series is designed to address the pain points of users with respect to functionality, accuracy, value, and experience. We have invested in cutting-edge technology, achieved precision in data accuracy, ensured durability and reliability alongside designs, all while maintaining affordability. As a brand, we are consumer-first, and for the accessory business, we have an over-the-counter replacement policy for a seamless experience. With a Made-in-India approach, we leverage localized R&D and vertical integration to deliver premium-level accuracy and advanced features, matching the performance of industry and segment leaders at a competitive price. The launch of Prowatch X, the latest addition to the Pro Series, takes this commitment further by offering high-accuracy health tracking, extended battery life, and new ways of personalization. Designed for those who demand both style and substance, Prowatch X ensures a seamless experience with custom watch faces, interchangeable straps, and intelligent performance tracking. At the heart of our philosophy is the belief that every individual should have the freedom to Own Your Zone—whether it’s pushing limits, staying connected, or enhancing productivity. Through advanced personalization, tech-driven insights, and seamless user experience, Prowatch enables users to be a PRO in everything they do. As the demand for feature-rich, precise, and stylish smartwatches grows, Prowatch is committed to expanding its footprint with innovation-driven, user-centric products, with Prowatch X leading the way in setting new industry benchmarks.”
“URBAN was conceptualized with one motto: making high-end tech accessible to all, and we continue to live up to that. We are committed to providing the best & most reliable technology in wearables, wireless audio, and smart charging without burning a hole in the pocket, and we will continue to pursue this. We are about to see a few revolutionizing innovations in the connected ecosystem, IoT, and smart living. To stay true to our brand’s ethos, we are working on making these technologies available to all. We want to make sure everyone has access to this connected ecosystem because we feel technology is for the betterment and should be available to all,” opines Mr. Aashish Kumbhat, Sunshine Telelink Group.
Mr. Ravi Agarwal, Cellecor Gadgets Limited observes, “Cellecor stands for affordable innovation, reliability, and the latest technology, making advanced smartwatches accessible to every Indian household. With a strong distribution network, presence in 50,000+ retail stores, and deep consumer insights, Cellecor is bridging the gap between premium technology and mass adoption. The brand is also committed to Make in India, ensuring quality, affordability, and localized innovation.”
“At Amani, we focus on offering high-performance smartwatches that blend cutting-edge technology with elegant design. Our products are crafted to serve the needs of a wide range of users, from fitness enthusiasts to fashion-forward individuals. We prioritize battery efficiency, advanced health tracking, and compatibility with multiple devices, ensuring our customers have a seamless, connected experience,” comments Mr. Tarun Bhutani, AMANI.
Mr. Atul Gupta, Lapcare says, “Lapcare aims to bridge the gap between affordability and innovation by offering feature-rich smartwatches at competitive prices, high-quality, stylish & durable designs, advanced health & fitness tracking, and reliable performance with extended battery life. Our goal is to make technology accessible while ensuring that our products enhance productivity, fitness, and convenience for our consumers.”
Key Focus Areas for Manufacturers
Mr. Aashish Kumbhat, Sunshine Telelink Group, says, “The smartwatch category has transitioned into a fashion utility, and design is now a very important aspect of the ecosystem. The new generation likes to flaunt design and aesthetics, and we are looking to provide that with all our designs now—giving smartwatches a global look. Also, as the category matures, people have started demanding better sensors and elevated functionality and are not shying away from paying a premium for quality. Our endeavour is to create the perfect amalgamation of global design and cutting-edge functionality and accuracy. Another functional aspect I would like to highlight is durability. It’s an understated feature that is necessary in a smartwatch. We have always been particular about this. All our products are known to be among the most durable ones in the industry.”
“Health & Fitness Tracking, like advanced sensors for real-time vitals and AI-driven health insights. The interchangeable watch faces, straps, and UI customization offer customization & personalization. The battery optimization provides longer battery life and faster charging capabilities, along with rugged & water-resistant designs catering to outdoor and sports enthusiasts. Moreover, a better software ecosystem offers seamless connectivity with apps and cross-device synchronization,”opines Mr. Ravi Agarwal, Cellecor Gadgets Limited.
“User Experience (UX), like improving ease of use, intuitive interfaces, and streamlined app integrations, are key for better consumer engagement. There’s a major push for more advanced health features, including blood oxygen level tracking, stress monitoring, and even blood sugar level sensors, to cater to the growing health-conscious market. Manufacturers are focusing on offering a wider range of designs, materials, and customization options, allowing users to personalize their watches to match their style,’’ comments Mr. Tarun Bhutani, AMANI.
Mr. Satya Sati, Lava International Limited, says, “With the smartwatch series, our focus lies on three core pillars—Quality, Experience, and Innovation. The industry today often prioritizes quick product turnarounds and heavy marketing spending over addressing real consumer pain points. Prowatch challenges this norm by focusing on precision health tracking, extended battery life, and sleek yet durable designs that evolve with consumer expectations. High-accuracy health monitoring, water and sweat resistance, high-resolution displays, and built-in GPS are now standard even in budget-friendly models. Prowatch goes a step further by ensuring data accuracy on par with top industry players. Moreover, personalization is a key differentiator, offering custom watch faces, interchangeable straps, and AI-powered recommendations—enhancing both functionality and user experience.”
Mr. Atul Gupta, Managing Director, Lapcare, comments, “Advanced Health Monitoring: ECG, hydration tracking, BP monitoring, and stress detection, along with extended Battery Life: Power-efficient chipsets, solar charging, and rapid-charging solutions. Moreover, premium Display Technologies like AMOLED, always-on display, and anti-glare screens for better usability. Rugged designs and IP68-rated models for sports and adventure lovers. Smart features like Bluetooth calling, AI voice assistants, NFC payments, and IoT integration.”
“Manufacturers are prioritizing sleek, ergonomic designs that appeal to consumers’ aesthetic preferences while ensuring comfort. Moreover, the manufacturers are also focusing on key functionalities, including advanced health tracking features, longer battery life, and seamless integration with other devices. Focus on user interface, like simplified interfaces that enhance user experience, are also a focus area for manufacturers,” comments Mr. Paresh Vij, Founder, U&i.
Innovative Technologies
Mr. Satya Sati, Lava International Limited, elucidates, “The next phase of smartwatch innovation will be driven by advanced biometric tracking, AI-powered health insights, and deeper smart assistant integrations. Features like VO2 Max, body energy analysis, and post-workout recovery tracking are already transforming fitness monitoring. Additionally, faster and more precise GPS, NFC payments, and seamless multi-device connectivity will enhance smartwatch utility. As new-age brands push for more accuracy and affordability, we can expect a new wave of feature-packed smartwatches redefining consumer expectations.”
“AI-Driven Health Monitoring, like predictive analytics for early detection of health issues, BP Monitoring, a breakthrough for hypertensive users. Moreover, SOS Alerts, like emergency communication features for outdoor enthusiasts, and sleep tracking & mental health features like stress analysis, meditation guidance, and sleep improvement insights,” comments Mr. Ravi Agarwal, Cellecor Gadgets Limited.
“We expect advancements in battery technology, such as better energy efficiency and fast-charging capabilities, to play a significant role in the usability of smartwatches. The development of OLED and AMOLED displays that offer better color accuracy and energy efficiency will enhance the visual experience on smartwatches. Future smartwatches will likely include next-gen health sensors that can monitor glucose levels, blood pressure, and stress, allowing for real-time health data collection and predictive health insights. We hope these insights provide value to your upcoming cover story. Please let us know if you need further information or additional imagery,” talks Mr. Tarun Bhutani, AMANI.
Mr. Atul Gupta, Lapcare, says, “Innovations like battery life improvements, ultra-low-power processors, wireless charging, and solar-powered smartwatches. Flexible AMOLED screens, e-ink displays for power efficiency, and higher refresh rates for smooth interactions. Moreover, AI-driven fitness recommendations, automatic workout detection, and real-time ECG analysis, integration with digital wallets and secure authentication systems, and real-time cloud-based health data sharing for better communication with other smart devices. At Lapcare, we continue to invest in R&D to bring cutting-edge smartwatch solutions to Indian consumers, ensuring they stay ahead in technology and wellness.”
Mr. Aashish Kumbhat, Sunshine Telelink Group, observes, “We are working on a new display that will have better visibility under direct sunlight and, at the same time, optimize the usage to preserve battery. The IoT-enabled connected ecosystem is another aspect that we are working on, which will not only seamlessly integrate the smart wearable into our everyday life but also help optimize battery life through smart AI chipsets. Smart wearables are gaining prominence again with a new set of features and utility, and we want to make sure we are the forerunners of this new surge.”
Conclusion
Smartwatches have evolved integrating innovative technologies that enhance both functionality and style, allowing users to track their health and fitness in real time. Smartwatches designed for children prioritize safety and help parents monitor their kids’ whereabouts and well-being. Brands now offer models that cater to different styles, from sleek and elegant designs to more robust and sporty looks. As the smartwatch market continues to grow, we can expect even more innovations, with future devices becoming increasingly integrated into our daily lives, offering convenience, health monitoring, and style all in one.
Covered By: Mobility India / Cover Story
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