Snapdeal that its website has the fastest loading speed and least data consumption. In the data retrieved from GTmetrix, an independent online tool used by developers to measure the speed and optimization level of a webpage, Snapdeal scores the highest on parameters like Page Load Time, Page Size, PageSpeed Grade and YSlow Grade, among e-commerce marketplaces.
The measurement of average page loading time shows that Snapdeal takes the least time – about 3 seconds to load a page. Amazon has the highest webpage loading time, while the load time for Flipkart has been increasing over a period of time. Even after factoring in inconsistent internet browsing speeds, Snapdeal’s webpage loads the fastest among other players.
The evolving customer today demands an improved online commerce experience. Any friction in web engagement, the first touch-point between a customer and online marketplace, can be a significant irritant. Mapped for a 12 month period of 29th July 2015 to 28th July 2016, these findings validate how Snapdeal’s measures to improve customer experience from the entry point itself are consistently reducing access barriers.