With the arrival of the auspicious festive season, Sony India is set to woo its customers with exciting consumer promotion offers across its product categories. Customers will be able to avail offers like PlayStation4, Extra Bass headphones, 1TB External Hard Drives, 5800 mAh Sony power bank, 16 GB Pen Drive, SD Cards, Amazon Kindle, Jio-Fi & Jio 4G Data and many bundled accessories, on the purchase of various Sony products.
Mr. Satish Padmanabhan, Sales Head, Sony India said, “We are ready to delight our customers and enhance their festivities in this auspicious season with incredible consumer promotion offers. There is an assured gift on purchase on every BRAVIA which will help generate more excitement to the Diwali festivities of Sony fans.
He further added, “BRAVIA being one of the major categories for Sony, we are planning robust sales of over 10 lakh BRAVIA units across India during this festive season. Overall, on the back of new products across categories, attractive consumer promotion offers, finance schemes and marketing campaign, Sony aims to achieve 25% sales growth from August to November 2017 vis-à-vis same period last year”
Exciting consumer promotion offers across categories including BRAVIA, Xperia, Alpha and Audio with easy finance offers
- Customers purchasing Sony products such as select Sony BRAVIA TVs, Home theatres, Digital Imaging products including Alpha professional cameras, Cyber-shot point and shoot cameras, Handycam camcorders and Action Cam will be entitled to a very attractive consumer promotion offer on every purchase
- The special festive offer includes Sony products itself and range from PlayStation4 1TB, external hard drive 1TB, headphones, USB portable chargers, pen drives and memory cards. The promotional scheme starts from 21stSeptember and will continue until 19th October, 2017.
- Customers can also avail special finance scheme through Bajaj Finserv or Capital First with down payment of just Re.1 at no extra processing fees. Various EMI options are also available on select credit card through pine labs terminal.
Introduces new products across product categories
- Sony India has recently added an array of innovative products to the company’s product portfolio across categories that include BRAVIA OLED TVs, Alpha 9 mirrorless camera, Xperia XA1 Plus mid-range smartphone and mid-segment premium smartphone Xperia XZ1, PS4 Pro, stylish yet compact 2.1 channel Soundbar HT-CT290, high power portable home audio system MHC-V50D, MHC-V90DW, stylish 5.1 channel tall boy home theatre system HT-RT40, Sony’s first Dolby Atmos Soundbar HT-ST5000.
| Category | Model name | MRP | Availability |
| BRAVIA | 164 cm (65) KD-65A1 | Rs. 464,900/- | Already available |
| BRAVIA | 139 cm (55) KD-55A1 | Rs. 364,900/- | Already available |
| Alpha | α9 (model ILCE-9) | Rs. 329,990/- | Already available |
| Xperia | XZ1 | Rs. 44,990/- (Best Buy) | Already available |
| Xperia | XA1 Plus | Rs. 24,990/- (Best Buy) | Already available |
| Audio | HT-CT290 | Rs. 19,990/- | Already available |
| Audio | HT-ST5000 | Rs. 1,50,990 | Already available |
| Audio | MHC-V50D | Rs. 33,990/- | Already available |
| Audio | MHC-V90D | Rs. 65,990 | Already available |
| Audio | HT-RT40 | Rs. 22,990/- | Already available |
Celebrating colors of tradition with immersive BRAVIA campaign
Sony India has recently launched its new festive campaign “Respect every colour” across India. The campaign is supported by an immersive Television Commercial ‘Colours of Tradition’ highlighting its range of BRAVIA TVs. Representing the celebration of colours and their deep roots in our traditions, this 360-degree campaign is live across Television, Print, Digital Platform, Outdoor, Cinema, PR and shopfronts from 21st September 2017 till 19th October 2017.
Sony plans to spend Rs. 250 crore on marketing activities during the festive season.
