Sony India, one of India’s leading consumer electronic brand is riding on the wave of cricket world cup season and expects to double large screen TV sales during this season vis-à-vis corresponding period last year.
Sachin Rai, Head of BRAVIA business, Sony India said, “More and more people want to view cricket through the most immersive experience possible and we are sure that with our Sony BRAVIA TVs, we will provide an on-ground like match viewing experience to cricket lovers. We are committed to offering Sony’s premium experience to the largest possible base of cricket fans and are offering easy finance, EMI and cashback offers to enable more customers to choose a Sony this cricket world cup season.” He further said, “Over the last few years, we have been honored to be the first choice of all cricket and sports fans in India.
With our impressive television line-up backed by consumer promotion offers and marketing campaign, we aim to double our sales of large screen television this cricket world cup.”
Immersive cricket-watching experience with line-up of large screen TVs: A8F, X95G and X9000F series
Sony has a very strong line-up of premium large screen TVs such as A8F, X95G and X9000F to make viewing cricket at home the most enriching audio-video experience. Sony televisions come loaded with latest technology and offers holistic experience to home viewers with immersive sound experience, best in class picture quality and vibrant, realistic colors.
Introduces exciting consumer promotion offers such as Finance schemes, EMI and cashback offers. To make purchase easier for customer’s pocket, Sony India has introduced special 5% additional cashback offers, 12/4 and 18/4 EMI schemes in association with select banks. These special offers are available from mid-May 2019 until mid-July, 2019.
Launches robust marketing campaign on TV, Digital and shop-front medium to attract eyeballs. To ensure that Sony India is very visible during the cricketing season, Sony has launched its television campaign, “Be Immersed in Sound & Vision” and Digital Campaign, “Live the Stadium feel”. This campaign is live from mid-May 2019 until mid-July till the end of the cricketing season. Here is the Link to TVC.
Large screen premium BRAVIA TV range:
A8F: A New TV Experience Awakens
• OLED delivers unprecedented black, contrast and colour
• 4K HDR Processor X1 Extreme for outstanding realism
• Discover a new way to experience TV with Acoustic Surface technology
• Find entertainment by voice with Android TV
Model and price
• 164 cm (65): Rs. 2,99,990
• 139 cm (55): Rs. 1,99,990
X95G: Unlock the world's colours
• Picture Processor X1™ Ultimate for unparalleled realism
• Acoustic Multi-Audio™ for an immersive viewing experience
• X-Wide Angle ensures beautiful pictures from all sides
• Find entertainment by voice with Android TV™
Model and price
• 189 cm (75): Rs. 4,49,990
X9000F: See fine details in dark and light
• 4K HDR Processor X1 Extreme™ for outstanding realism
• Full Array LED with Local Dimming
• Fast action stays smooth and clear with X-Motion Clarity
• Find entertainment by voice with Android TV
Model and price
• 215 cm (85): Rs. 9,99,990
• 164 cm (65): Rs. 2,29,990
• 139 cm (55): Rs. 1,29,990