Sony redefines 4K HDR viewing with new X Series


Sony India announced the new 4K HDR television series designed to deliver even wider brightness range and higher contrast. The new BRAVIA TVs make the best use of 4K HDR (High Dynamic Range) content with the combination of their unique image processor and display device technologies.

Sony’s 4K line-up has witnessed a positive progression with 17 models being launched in FY17 compared to 11 models in FY16. The expansion is attributed to 4K technology making a push into the mainstream, as consumers are now aggressively consuming 4K content from various online streaming services. The growing demand for larger screen segments is also one of the aspects boosting the segment’s succession.

4K HDR Processor X1 Extreme

The world of HDR has been greatly expanding with the advent of video streaming services like Netflix, amazon prime and recently with PlayStation4 gaming.

Now more than ever before, accurate image processing is playing a crucial role in delivering dazzling picture quality.

Sony’s 4K HDR Processor X1 Extreme has been widely acclaimed for its ability to produce lifelike picture with superb texture, depth, colour, and contrast, bringing a significant leap forward in the space of HDR. With the introduction of the new 2017 line-up this technological prowess will now cater to a broader audience.

The new X9500E & X9300E series features Slim Backlight Drive+, an improved LED Backlight technology allowing more precise and accurate local diming control compared to a conventional Backlight Drive. One can now enjoy the best of both worlds – exceptionally detailed pictures in an ultra slim design.

With its quad-edge LED structure and X-tended Dynamic Range PRO local dimming and boosting technology, it enhances the brightness and contrast details- in fact delivering 10 times the XDR contrast of conventional LED TV.

BRAVIA aims to deliver a light, comfortable look that would match with modern-living sensibilities. All the different design elements tie into that basic approach. The stand embodies a sleek, chair-like presence. The back panel evokes textures of walls and fabric, and the bold combinations of smooth, warm materials add an exquisite stroke to the canvas of contemporary spatial design. The use of thin bezel helps hide the boundaries between the living space and the visual content, thus making the viewer feel the immersive BRAVIA experience.

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