Sophus Technosol Private Limited, a leader in Information Technology Consulting, Integration, and Services. During an exclusive interaction with Mobility Magazine, Mr. Vikash Raj Bhansali, Managing Director, Sophus Technosol Private Limited, shares insights into the company’s growth, distribution strategy, and product focus.
Tell us about Sophus Technosol and the brands you’re associated with.
We are a Bangalore-based company with a strong national distribution network. Currently, we handle four key brands—Ugreen, Huntkey, Thronmax, and Vecow.
- Ugreen focuses on mobility and computer accessories.
- Thronmax is known for its monitor arms, microphone arms, and professional microphones.
- Huntkey specializes in power supplies.
- Vecow offers industrial networking products.
We operate across multiple segments—mobile accessories, computer peripherals, storage solutions, industrial networking, and the audio-video category.
How do you see the Indian market evolving in these segments?
The Indian market is witnessing a positive shift. Barring the power supply category, the other segments we handle are seeing 30-40% year-on-year growth. However, the challenge lies in product availability. Consumers demand quality, but many dealers are hesitant to stock niche or premium products. That’s where we step in—to bridge the gap between stockists and dealers, while also supporting with marketing, manpower, and awareness.
What is your strategy for distribution and retail reach?
Our approach is structured. We currently work with around 12 direct partners (stockists) and have a base of 750 registered dealers, out of which around 350 are actively engaged.
We believe in value-driven partnerships, so we support our partners with manpower and ensure marketing efforts are in place to create visibility. For products that are not widely available offline, we’re also leveraging online platforms to ensure reach.
When was Sophus Technosol founded, and what’s your background in the industry?
We officially started Sophus Technosol in 2021. However, I bring 20–25 years of experience in the distribution space. We’ve run various other ventures in this domain. After COVID, we reshaped our strategy—moving from a purely corporate model to include distribution. We were using many of these products internally for large projects and thought—why not take them directly to consumers and partners?
Any new product categories or expansions on the horizon?
We are now entering the KVM segment, where there’s a huge demand but a lack of quality players—except for ATEN. We see a strong opportunity there. Also, we’re focused on value-added products only. We don’t chase low-margin, mass-market products. If there’s effort involved and value to deliver, that’s where we prefer to operate.
What is your outlook on the quality aspect in this space?
In our view, a quality product speaks for itself. If a product fails within three or four months, it’s not worth investing in. With brands like Ugreen, the build and performance are so good, the customer sees real value for money. Our philosophy is simple—sell only what you’d confidently use yourself.
Covered By: Mobility India / Sophus Technosol
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