Starz Launches Direct-to-Consumer OTT App ‘Lionsgate Play’ in India

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Starz, one of the streaming platforms, has launched its independent direct to consumer OTT app ‘Lionsgate Play’ in India, the company announced today at a virtual press conference in the presence of Mr. Jeffrey A. Hirsch, President and Chief Executive Officer, Starz and Mr. Rohit Jain, Managing Director, Lionsgate South Asia. Building on its reputation for disruption, Lionsgate Play is committed to innovation in its content, technology, pricing, and accessibility by making premium Hollywood content available in multiple Indian languages.

The service has launched with a new price point in India, making the app available as part of two subscription models, INR 699 for a year and INR 99 per month, attractive price points that give Indian consumers the opportunity to enjoy the best of global entertainment affordably and at their convenience. In India the app will be available to download across a broad array of platforms and devices including Google Play store, Apple app store and Amazon firestick.

Starz first launched internationally with its Starzplay international premium streaming platform in 2018. This month it will expand  its global footprint into 55 countries throughout Europe, Latin America, Canada, Japan and India, scaling to become one of the most widely distributed and fastest growing premium OTT services worldwide while entertaining millions of users with bold and curated content.

The streaming giant will also premiere movies such as the Jennifer Lopez starter  Hustlers,  Gerald Butler’s action thriller Angel Has Fallen, the fantasy thriller Hellboy, and the action comedy The Gentlemen, starring Matthew McConaughey, Colin Farrell and Hugh Grant, just to name a few, with something for every audience.

Commenting on the launch Mr. Jeffrey A. Hirsch, President and Chief Executive Officer, Starz said, “India has always been a key market for us. The large and diverse population, increased data usage in urban and rural markets, and adoption of OTT across all demographics created an exciting opportunity for us to launch Lionsgate Play. We’re confident that our unique, exclusive and exceptionally curated content will generate a great response from Indian audiences.”

Mr. Rohit Jain, Managing Director, Lionsgate South Asia, added, “We are thrilled to launch the much-awaited Lionsgate Play app in India. We want to provide the finest, never seen before content that will captivate our audiences with bespoke entertainment drawing on the most exciting current releases and our premium library.”


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