STAUNCH has established itself as a prominent brand in consumer electronics in India. In an exclusive interview with Mobility Magazine, Mr. Uditanshu, Director of Staunch, shares the company’s inspiring journey, its strong commitment to the Make in India initiative, advanced manufacturing techniques, and future plans.
Founded in 2014, Staunch Electronics India emerged with a clear vision: deliver high-quality consumer electronics at affordable prices while championing the “Make in India” initiative. The brand’s name—Staunch—conveys its commitment to loyalty and trust with consumers through product excellence and strong after-sales service.
Leadership
Mr. Uditanshu’s leadership at Staunch is defined by innovation, strategic vision, and an unwavering commitment to excellence. As Director, he has been instrumental in steering the company towards self-reliance, aligning closely with the Make in India mission. Under his guidance, Staunch has embraced cutting-edge manufacturing techniques, ensuring superior product quality and operational efficiency. His forward-thinking approach has not only strengthened the brand’s position in the Indian mobility and electronics market but also fostered a culture of continuous improvement and innovation. Uditanshu’s leadership reflects a clear roadmap for sustainable growth, empowering the company to thrive in an increasingly competitive landscape.
Range of products
As a homegrown manufacturing company, it’s in our DNA to develop and manufacture high-quality products like audio, home appliances, Personal care and powerbank. By manufacturing these products domestically, STAUNCH not only ensures stringent quality control but also contributes to India’s “Make in India” initiative. Founded with the vision of creating high-quality, durable, and innovative products, STAUNCH has established itself as a pioneer in the manufacturing sector.
Manufacturing
As a homegrown manufacturing company, it’s in the aim to develop and deliver high-quality, reliable products that meet the evolving needs of Indian consumers. Staunch also offers OEM services for partner brands, empowering them to localize procurement and manufacturing while leveraging India’s growing manufacturing base.
The company takes immense pride in designing and manufacturing a wide range of products, including audio devices and home appliances, right here in India. Its commitment to the Make in India initiative goes beyond just assembly — and focusses on end-to-end manufacturing, incorporating advanced technologies, stringent quality control, and constant innovation. Every product Staunch creates reflects its passion for excellence, deep understanding of local preferences, and dedication to offering value-driven solutions.
Innovation
One of STAUNCH’s most significant innovations in recent years has been the integration of smart technologies into its heavy machinery. Through onboard sensors and cloud connectivity, machines can transmit real-time data on performance, usage patterns, and maintenance needs. This proactive approach to fleet management significantly reduces downtime and operational costs for customers. This ethos permeates every level of the organization, from product development and process improvement to customer service and digital transformation.
R&D
Research and Development is at the core of STAUNCH’s competitive edge. The company invests significantly in R&D to push the boundaries of what its machinery can achieve. STAUNCH’s dedicated R&D centers bring together a team of experienced engineers, material scientists, software developers, and industrial designers who work collaboratively to develop next-generation solutions.
State-of-the-art Manufacturing
Driven by passion for quality and innovation, the company has established a state-of-the-art manufacturing facility spanning 80,000 sq. ft., equipped with multiple high-efficiency production lines. Designed for operational excellence, the facility delivers exceptional output within record timelines. It is ISO-certified and fully compliant with BIS (Bureau of Indian Standards), ROHS, and CE standards, ensuring global quality benchmarks are met. Additionally, our facility holds SEDEX and ISI certifications, reflecting its commitment to ethical practices, safety, and sustainability.
Future Road
STAUNCH is actively embracing new technologies, expanding into emerging markets, and developing innovative product lines to strengthen its leadership in the manufacturing sector. With a forward-looking approach, the company is focused on scaling its operations while staying true to its core values of quality, innovation, and reliability. Every product manufactured is a reflection of STAUNCH’s commitment to excellence and precision. As it continues to grow, STAUNCH aims to not only lead in the Indian market but also establish a strong global footprint.
Mr. Uditanshu says, “At STAUNCH, our robust infrastructure and advanced manufacturing capabilities enable us to deliver world-class, high-quality products that embody the spirit of “Make in India.” We are committed to driving innovation across every stage of production, ensuring that our homegrown solutions meet global standards. By integrating cutting-edge technology with stringent quality control, we aim to lead the Indian market while establishing a strong international footprint. Our focus on excellence, reliability, and continuous improvement reinforces India’s potential as a global manufacturing hub and positions STAUNCH as a trusted, competitive force in both domestic and global industrial landscapes.”
Covered By: Mobility India / Staunch
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