Sunshine Wants all its Brands to be Leading Global Brands and Make India Proud


Inbasetech, founded in 2003, from the house of Sunshine Telelink Chennai, provides mobile accessories with great quality, ergonomic build, superior features, strong &stylish packaging and enhanced experience! The company provides a wide spectrum of accessories under a slew of brands, viz Inbase, Arrow, Urban, IPAK and Willsun, each presenting a wide range of products to address the diverse needs and tastes or different types of customers.Their products under their different brands include Wearable’s, Smart Gadgets, Audio Products, Power Products, Lifestyle Products, Protective Cases and Covers and many more. In an interaction with Mobility Magazine, Aashish Kumbhat, Managing Director of Sunshine Telelink, shares about Sunshine’s basket of brands, product portfolio, market strategy and future plans.

Aashish shares, “We launched Inbase brand with 80 SKUs in 2003 to provide a wide range of products including chargers, scratch guards, power cords, back covers, etc and kept on adding new products updating quality and technology, according to the changing market trends and the tastes of youth and customers. Then, we launched Arrow brand with a wide range of affordable Audio Products, neckbands, TWS, etc which received stunning response from the market. We have another brand IPAK offering a wide range of back covers for luxury & high-end Smartphones and the brand is doing very well. Today, our expanded range of accessories is very well accepted by the consumers and we are present pan-India. All our products come with world class quality which is our hallmark.” 

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Urban Series is their new lineup under the brand Inbase for the Smart Wearables and Audio Products. Urban, with best style quotient, is aimed at youth and millennial. The motto of this series is to provide affordable luxury and style with enhanced experience to the users from diverse backgrounds.

Aashish elaborates, “Currently, our main focus is on promoting our Wearables, Power and Audio Portfolio. The two variants of our smart watch – Urban Fit and Urban Beep, launched in early 2020, are priced aggressively to attract youth. Recently, Inbase has expanded its Smartwatch segment by launching 2 new Smart Wearables Urban Lite & Urban Pro which are loaded with a plethora of features that allow one to track their health by measuring and monitoring blood pressure, heart rate, blood oxygen levels and sleep hours while letting one enable to create their own style statement, inevitably making Inbase new smartwatches a real treat for fitness enthusiasts. In the coming months, we will have over 30 variants of smart watches, in the range of Rs 3000-5000, that will have great features, long battery power, calling function and IoT. This unique IoT feature is offered by very few others in the market. With people growing more health-conscious, we see a very good market for smart watches in the coming years.”  

Sunshine Telelink created different brands, models and variants to appeal to different segments of people in terms of the social class, affordability, age, etc. Though their products are available with all the leading LFRs like Big C, Croma, Pai Mobiles,   PoorvikaMobiles, Reliance, Sangeeta, SS Communications & many more,  Sunshine Telelink is a company driven by strong offline channel network present across India. 

“We are seeking more new partners for our Quality Rich Brands and Products portfolio and these partners can reap good benefits and also they will have access to all our brands. We have many channel-friendly policies and believe that the growth of our partners is our growth. We want all our brands to be leading global brands and Making India Proud,” adds Aashish.

Talking about their Make in India outlook, Aashish comments, “Currently, though we have 500-700 SKUs, we are importing most our products from abroad, and not manufacturing in India. But surely we want to expand our manufacturing setup in India once the COVID-19 epidemic settles down. Make in India and vocal for local are good campaigns. Local manufacturing of products like smart watches, IoT products, etc has a big future scope in India. Demand for local products is expected to increase further in the coming years as people are growing averse to imported products from China.”