Encouraged with the overwhelming success of the earlier versions of its popular ELITE Star series, Swipe is back with two more variants of its super-successful smartphone for its fans. The Gold variant (1GB + 8GB) of ELITE Star is priced attractively at Rs 3,699 and the enhanced memory variant (1GB + 16BG) is newly introduced in Black & While color is available at an astounding price of Rs 3,999.
A lot of consumers reached out to us on social media checking for Gold variant. This new variant in Gold is our way of thanking our esteemed customers for the immense support.
Powered with Android M (6.0) and Indus Operating System for the users preferring regional language, the new 4G VoLTE-ready variants of ELITE Star offers users a choice to opt from the 8GB (Gold) and 16 GB (Black & White) of internal memory. In both versions, users will be able to enjoy a greater multimedia experience as they can capture sizzling photos and videos in virtually any lighting condition through its 5-MP Rear Camera. Its 1.3 MP Front Camera in both variants ensures great Selfies to share on various Social Media platforms. The high-power battery in both variants ensures that the users do not run out of juice too soon.
Talking about the launch of new variants of ELITE Star, Mr. Shripal Gandhi, founder &CEO of Swipe said, “To cater to the large entry-level population, we have re-designed the popular ELITE Star smartphone keeping in mind their unique needs. Also, keeping in mind the linguistic preference of the target users, we have designed the phone to operate on the Indian regional languages with the innovative Indus OS that eliminates the language barrier among people, and helps us move towards a cashless economy.”
On pricing strategy, Mr. Gandhi said, “While we ensure that our products are rich in features – matching with the latest in global technology trends, we also ensure that they are affordable and easy to use for everyone – even for the people in the remotest corner of the country.”