Syska Group, the leading FMEG brand in India announced the expansion of its partnership with India’s homegrown e-commerce marketplace Flipkart with the launch of Syska Bolt SW200 smartwatch. This comes on the back of Syska’s foray into the fast-growing smartwatch segment last year with Flipkart to cater to the growing demand for fitness essentials across the country.
Syska Bolt Smartwatch has been designed keeping in mind the current situation caused due to the pandemic and ensures in-depth focus on health and wellness for users through its innovative features. The smartwatch is slim, casual and comfortable to wear round-the-clock as it is designed with a super light geometric case and is an upgrade to last year’s SW100.
Commenting on the launch of the Syska SW200 Bolt Smartwatch, Mr. Gurumukh Uttamchandani, Executive Director, Syska Group said, “The Syska Group is a diversified organization operating into various segments to ease the daily lives of our customers. Our venture into the smartwatch segment last year met with great success which encouraged us to launch the Syska Bolt SW200 with improved functionalities to cater to the health and wellness needs of our customers. In this journey, Flipkart has been a great partner in taking Syska’s offerings to every household and helping us better understand the customer needs with years of its experience serving millions of its users across the country”.
Smartwatches have been a fast-growing segment in the wearable space as an increasing number of customers prioritize their health and wellness. According to market research firm International Data Corporation (IDC), the Indian wearable market (including smartwatches) grew 144.3 percent year-over-year (YoY) in 2020 making India the only country in the top 20 to have triple digit growth.
Mr. Rakesh Krishnan, Senior Director at Electronics, Flipkart, said, “As one of the fastest growing markets for wearables, particularly smartwatches, in the world, Flipkart understands the evolving requirements of our customers and closely works with our brand partners to bring the best-in-class technology solutions to our customers’ doorstep. The pandemic has significantly altered the customer purchase patterns and we are proud to be at the forefront of fulfilling these nuanced requirements in a safe and hygienic manner. Syska has been a natural ally in this endeavour and we are happy to witness our long-standing partnership expand into newer segments and create a shared value for all the stakeholders, including customers”.