Target Mobile Accessories focuses on providing the best mobile phone accessories at affordable prices. Our extensive range includes wireless products, card readers, car chargers, AUX cables, selfie sticks, speakers, headphones, earphones, power banks, travel chargers, batteries, and more. We strive to offer high-quality, budget-friendly solutions to meet all your mobile needs.

During an exclusive interaction with Mobility Magazine, Mr. Magan Choudhary, Co-Founder of Target Mobile Accessories, shares insights on the company’s growth, market trends, and the key to their continued success.
Could you tell us about the journey of Target Mobile Accessories?
Target Mobile Accessories was founded in 2009 when the mobile accessories market in India was experiencing significant growth. We started small, offering just two or three products—chargers, batteries, and housings for mobile phones. We quickly realized that as the market evolved, the needs of Indian consumers were also changing. By staying ahead of those shifts, we managed to adapt and expand. Today, we have over five thousand products in our portfolio, and we continue to grow. We initially operated from our office in Bombay, but over time, we expanded our presence by opening a second office in Delhi, which allows us to better manage our business across two regions in India. Furthermore, we have begun expanding into neighboring countries such as Nepal, Sri Lanka, and Bangladesh.
How has the market shaped your strategy over the years?
The key to our growth has always been maintaining quality. We’ve learned that if you maintain quality, your business will keep growing, but if it falters, the market will quickly push you out. This belief in quality has been the driving force behind our progress. We also focus on four main pillars: quality, price, service, and relationships. These core values have guided our expansion and success. Over the years, we’ve witnessed changing market demands. For instance, in 2017-18, hands-free devices were in high demand, but that trend gradually declined. We adapted by introducing neckbands, which were the next big trend, though even those are now experiencing a dip. The current trend we’re focusing on is TWS earbuds, which are growing rapidly in demand.
How have you adapted to stay competitive in a dynamic market?
The mobile accessories market is constantly evolving, and we’ve managed to stay competitive by continually adapting to these changes. We’ve been aligned with the “Make in India” initiative from the very beginning. Initially, we started with chargers, then expanded into cables, power banks, and neckbands. We’re about to start manufacturing TWS devices in the next one or two months, and within a year or two, we expect 80-90% of our products to be made in India. This move will help us maintain control over quality, costs, and supply chain, ensuring we can continue to serve our customers efficiently.
How do you foster success and growth with your partners?
Our over four thousand distributor partners across India are integral to our growth. For our partners to succeed, it’s essential that they receive the necessary margins, support, and resources. A successful partnership requires having a fixed region, access to quality products, and a variety of offerings. We make it a point to regularly update our product range to keep partners engaged and connected. Any issues they face are addressed promptly to ensure that the relationship remains strong. We believe that time-to-time range updates are crucial for staying relevant in this competitive market.
Do you believe the mobile accessories market will continue growing?
Yes, I truly believe the market will keep growing. The mobile accessories industry is like a grocery store—it’s constantly evolving, with continuous growth. The market has never really seen a decline. While individual businesses may face challenges due to poor planning or mistakes, the market itself has always grown. With the right planning and systems in place, businesses can continue to expand. We’ve already built a national brand, and now we’re focusing on building an international presence. Our products are already available in Nepal, Sri Lanka, and Bangladesh, and we plan to reach more countries in the near future.
What are your plans after covering 80% of Indian districts?
We’ve already covered about 80% of districts in India, and our goal is to ensure that no district is left without Target products. We’re working tirelessly to complete the remaining districts soon. Our next focus is on expanding internationally and continuing to provide high-quality mobile accessories across India and beyond.
What advice would you give to potential business partners?
My message to our potential partners is to carefully assess the company and its products before entering into a partnership. Choose wisely and ensure that the products you select are of high quality. Long-term business success is only possible when there’s trust in the brand, understanding how they operate, and the systems they use. A brand isn’t just about having a few products—it’s about having a vision, a system, and consistency. Once you’re confident in these aspects, you can be sure that the partnership will lead to mutual success.
Covered By: Mobility India / Target
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