TCL Communication Brings Display Expertise to Smartphones with TCL PLEX Launch at IFA 2019

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TCL Communication announces the launch of TCL PLEX smartphone that brings the brand’s renowned display expertise to a mobile form factor. Featuring TCL NXTVISION™, a proprietary advanced display optimization and camera technology, you can see your screen come to life with enriched color, clarity and contrast enhancement in real- time and have an elevated camera experience.

TCL PLEX will embody the brand’s new ‘Display Greatness’ philosophy to relentlessly pursue mobile innovation excellence leveraging its unique display heritage. It offers best-in-class imaging standards with an industry-leading camera with super low-light sensor and super wide-angle lens, as well as a fluid, intuitive interface to ensure efficient interaction between you and your smartphones at all times.

“TCL’s legacy in display technology is second to none. We are the No. 1 TV brand in China and No. 2 TV brand globally. With the launch of the TCL PLEX, we not only want to bring our display know-how to more consumers and deliver on the key smartphone experiences – display, camera, user interface and design. We also want to open doors to a whole new future by introducing an ecosystem of smart devices that help our consumers lead more connected lives,” said Peter Lee, General Manager, Global Sales and Marketing at TCL Communication. “The TCL PLEX is the first of a new range of devices we will be releasing from next year, including our 5G products and devices with foldable displays.”

Equipped with a dedicated display engine, you can now indulge in a cinematic immersion anytime you want. With cutting-edge color accuracy thanks to TCL NXTVISION, colors on the TCL PLEX’s screen are intensified with a 6-axis color enhancement for radiant images. Edges are honed with 2D edge enhancement for sharper pictures and visual contrasts are made more striking without being over-exposed with targeted contrast enhancement. With an SDR to HDR real-time conversion feature, the TCL PLEX offers a HDR-like video enhancement with increased contrast, amplified color, brighter highlights and darker shadows. Now, you can expect stunning HDR quality entertainment at all times.

With so much time spent on smartphones, it is imperative to protect your eyes from strain and ensure the best display clarity constantly. The TCL PLEX does just that with ‘Adaptive Tone’, ‘Reading Mode’ and ‘Eye Comfort Mode’. ‘Adaptive Tone’ automatically adapts display brightness and adjusts color temperature so you get the best viewing experience in any condition. ‘Reading Mode’ offers a paper-like reading experience and allows you to select a list of frequently used apps where this mode can apply automatically on startup. ‘Eye Comfort Mode’ reduces eyestrain by removing 66 percent of harmful blue light emitted from the screen.