Underlining its commitment to delivering an unmatched home entertainment experience to its customers, global top-two television brand and leading consumer electronics company TCL Electronics has joined hands with Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform by Eros International Plc, a Global Indian Entertainment Company. As part of the partnership, TCL has deep linked Eros Now’s extensive library of HD-quality content comprising Bollywood movies, premium original shows, and music videos on the TCL content platform.
Eros Now is a leading subscription-based video-on-demand entertainment platform and has a content library that offers unmatched quality, quantity, and diversity to South Asian audiences. With more than 12,000 digital titles across multiple genres, categories, and languages on the platform, the Eros Now partnership further expands the depth of high-quality content choices seamlessly available to TCL customers across India. The association also enables TCL customers to enjoy an extra month of free Eros Now premium subscription, on top of the 14-day free trial period.
Speaking on the partnership, Hongwei Li, the General Manager of FFalcon Technology at TCL Electronics said, “At TCL, we want to enable an immersive, end-to-end entertainment experience for our customers across India. Partnering with a leading domain player like Eros Now, with an extensive array of high-quality content offerings, is aimed at furthering that vision. The HD-ready content on the Eros Now platform will perfectly complement the state-of-the-art audio/visual technology integrated into our range of innovative offerings and will add greater value to the ownership and entertainment experience of TCL customers in India.”
Harry Wu, the General Manager of TCL Electronics’ Overseas Business Group, added, “Consumer sensibilities in India have changed drastically over the last couple of years. New-age audiences across the country have demonstrated a healthy appetite for cutting-edge technological offerings, particularly when it comes to home entertainment. This makes India an extremely important strategic market for us. Our partnership with Eros Now is in sync with our long-term vision of creating an end-to-end ecosystem comprising cutting-edge technological offerings as well as high-quality content. Through such associations, we aim to capitalise on the immense growth potential that the Indian market represents and deliver an unmatched entertainment experience to our Indian customers.”
Designed to deliver the most immersive audio-visual experience to its customers, TCL’s range of innovative home entertainment offerings come integrated with several state-of-the-art capabilities such as a Google-certified Android system, Harman Kardon speakers, and MEMC. They also come equipped with innovative microdimming technology to provide a more dynamic and diverse colour gamut for more vibrant contrast. Moreover, with advanced features such as voice search, Netflix, and Chromecast built-in, TCL TVs ensure that users have seamless access to an engaging, non-stop, and best-in-class home entertainment experience.
Rishika Lulla Singh, CEO, Eros Digital, added, “Traditional broadcast TV is witnessing a tsunami of change. While it will continue to lead, digital will overtake to redefine the way modern-day viewers consume content. India has been an early adopter of the mobile screen and now, with a rapidly-increasing access to the internet, we will definitely see users demand OTT content on their television screens. The advent of smart TVs has only accelerated this growth. SVOD enhances the user experience on larger screen, making it a unique opportunity for OTT platforms to innovate within the home entertainment ecosystem. I am really happy with our partnership with TCL, as it will catapult Eros Now’s reach and penetration by tapping the massive consumer base of TCL TV.”
The latest development reaffirms TCL’s strong India-first approach and underlines its commitment to delivering novel entertainment experiences and innovative, cutting-edge technology affordably to the country’s vast and growing customer base. Apart from Eros Now, TCL has collaborated with leading global and regional content providers such as ZEE5, Voot, Hotstar, Hungama, Jio Cinema, Alt Balaji, YuppTV, Netflix and Amazon prime video.