TechTronix, one of most trusted and eminent electronic manufacturers, has established its foothold as the leading Bluetooth speaker manufacturer before the dawn of manufacturing in India. Since 1997, the company has been involved in manufacturing of wide range of speakers under the Make in India Concept.
During an exclusive interaction with Mobility Magazine, Mr Arun Bajaj & Mr Gagan Bajaj, TechTronix elaborates on the steps undertaken by the company to realign its strategies in order to give impetus to “Make in India” and maximise its profits thereby fulfilling its goals.
Core Values
The main aim and vision of the company is to trigger the manufacturing sector and further delve to strengthen its core by the Atmanirbhar Bharat or self-sufficient India initiative. TechTronix has been one of the very few premier manufacturing companies for Bluetooth speakers in India. Since about three decades the company has been offering a wide range of products and established itself as a prominent and premiere manufactures of speakers which are high on quality and design at affordable prices.
Brand Positioning
Brand positioning is the critical features of any company on which the core values of the company thrive. TechTronix has over the past three decades has been working closely to identify investment opportunities and undertaken multifaceted initiatives like Atmanirbhar
Bharat to encourage usage of locally manufactured goods thereby establishing itself as a strong leader in manufacturing sector in India.
The company has been one of the very few ones who have ardently focused on Make in India to establish as an independent brand. The main aim of the company is to offer highest quality to customers at the affordable prices without any dependency on other countries.
Markets
TechTronix has been in the manufacturing industry since 1997, wherein he had set top box, and slowly moved to amplifiers, Bluetooth cards. The company currently has 25 models of Bluetooth speakers and 100 moulds and designs. The company has created a benchmark in the industry by being versatile in nature by offering a variety of designs in speakers.
All the products of TechTronix are high quality, as the company offers its customers the best from the best. The products are cheap on prices as the main motto of the company is to offer the best affordable prices to the customers which beat China. The speakers are equipped with enhanced audio quality and are designed to support deep and punchy bass which is perfect for any occasion.
The company offers speakers which range from Rs5000 for 50 W 8inch speaker which is available for Rs 50,000-70,000 by the other companies.
Mr Arun Bajaj & Mr Gagan Bajaj, TechTronix comment, “We have been the premier manufacturers in India which have focussed on Make in India since 1997. At TechTronix we focus on product packaging and manufacturing of Bluetooth speakers. We also have finished products and our plastic is also made in India. We thrive on Make in India and even we have started moulding as well.”
Boost Make in India
The government has implemented “Make in India” with an objective to reduce the dependency on the other countries and boost manufacturing in India. The initiative has helped in paving the corridors by integrating, monitoring and developing conducive environment for industrial development and will promote advanced practices in manufacturing.
TechTronix also aligns with Indian government’s push for boosting indigenous manufacturing through “Make in India” and other initiatives. The company has ever since been involved to build strong and long-lasting business relations with the customers worldwide in order to deliver premium quality of products whilst offering the best value and experience to our clients.
The company is a very ardent supporter of Make in India and provides high quality products to clients so as to turn its customers’ trip into a memorable experience.
Pricing to match China
Due to intense competition, more and more enterprises source the electrical components from China, Taiwan etc thereby increasing the dependency from other countries.
TechTronix is the only company that maintains quality and sees that the prices are at par with China. The company also emphasises that Indian companies should support goods manufactured locally and boost make in India.
The key thrust of the organisation is to develop adequate infrastructure and make it easier for companies to do business in India. The company has done a big share of the responsibility to maintain global standards of quality, and prices with China.
Women Empowerment
Government of India has taken various steps towards women empowerment and safety that have added to the welfare of the women population in India. TechTronix also has supported all its women employees and ensured strong and stable livelihoods, with flexible working arrangements. The company also provides its women employees with a conducive atmosphere to explore their potential and thereby meet organizational goals
Speaking about Make in India and women empowerment at TechTronix, Mr Arun & Gagan Bajaj elaborate, “We have 2 SMT lines for pcba making in India and have currently boosted manufacturing in India. Prices and quality are of prime importance to us as we target to be the better than China as far as manufacturing is concerned. All our products are made in India and we try to instill Make in India. At TechTronix we have 80% women and we have always believed in empowering women through employment and have extended the acceptance and recognition they deserve, irrespective of their gender. I personally feel that women are better in places of work and much versatile in their fields.”
Future Plans
TechTronix in the next few years plans to manufacture the most popular Bluetooth speaker with huge battery backup, sound and not compromising the price target. The company also plans to manufacture models which are better than the local and multi-national companies or brands can offer.
The company also plans to launch neckbands. Within the next month the company also plans to manufacture speakers for vendors in which the recording is already done and the vendors might be saved from the hassles of shouting in order to sell their products.
Thus, the company aims to manufacture products that are high on quality at affordable prices for common masses. TechTronix plans to continue to boost Make in India thereby reducing its minimum dependency on the other countries while offering the most affordable prices.
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