Global premier mobile phone brand TECNO Mobile together with their partner, EPL and FA Cup Champions, Manchester City, announce registrations for ‘TECNO Race to Manchester City’ for Indian football fans, sports fans and fitness enthusiasts. The distinctive fan engagement platform is uniquely designed to promote the benefits of a healthy and active lifestyle and is powered by Stepathlon.
‘TECNO Race to Manchester City’ is open for all, free of cost, 60-day fitness challenge that seeks to inculcate the practice of taking at least 10,000 steps a day, being physically active and adopting a healthier lifestyle. The registration period for the Race begins today and ends on 8th July 2019. The TECNO Race to Manchester City starts on 10th July 2019 and ends on 7th September 2019. Interested participants will be required to partner up, in teams of two, in a virtual race around the world to Manchester. Using any compatible device of their choice or simply using their smartphones, teams can walk, run or jog and log in their steps on the Race to Manchester City App and compete with other teams across India.
Speaking about the race, Stephen HA, VP of TRANSSION HOLDINGS and GM of TECNO Mobile said: “TECNO Mobile have been exploring innovative ways to serve our loyal customer base in over 60 countries. India is one of our top priority markets and thanks to our global partner Manchester City for providing Indian consumers and fans the unique opportunity to enrich their lives.“
Speaking about the initiative, Mr. Ravi Krishnan, Co-founder & Chairman, Stepathlon Lifestyle Pvt. Ltd. shares, “Through this unique fan engagement initiative, we can positively impact the health of Indians across the country. I am most grateful to the many influencers and prominent personalities who have ‘stepped up’ to join us in promoting this endeavour. Stepathlon brings a sports marketing approach to wellness focused on unique activation and engagement. Manchester City, our title sponsor TECNO Mobile and supporter Raw Pressery recognize this approach and have been exceptional in making this event a reality.”
