Building on its CAMON series in India, TECNO Mobile, a premium offline smartphone brand from TRANSSION India, announces its first AI–powered Camera Smartphone CAMON iCLICK. It promises to transform the smartphone photography experience to a whole new level. Available in two colors Mid-night Black and Champagne Gold, CAMON iCLICK is priced at INR 13,999 and will be available PAN India in 35,000+ retail outlets.
Commenting on the launch, Gaurav Tikoo, Sr. Vice President Marketing TRANSSION India said, “At TECNO, we believe in offering the best product experience to our consumers that’s gets them hooked. We constantly keep working on consumers’ feedback and suggestions to bring out meaningful products/features and this helps us enhance their smartphone experience. The AI-powered Camera Smartphone CAMON iCLICK is a testament of that. We are thrilled to launch CAMON iCLICK, a sensational, AI-powered Best Anylight Camera, boasts of powerful battery and fascinating design with Full View display, empowering consumers to have a rich smartphone experience.”
“The key focus area central to our India strategy for 2018 is to delight and inspire the consumers with best photography and overall smartphone experience. This launch truly represents our ambition to register the brand among Top 5 smartphone brands by the end of 2018.” He further added.
TECNO emerged in the Indian smartphone landscape in April last year and has managed to garner immense appreciation and is at the verge of entering the list of top ten brands in the country (Counterpoint report Q1 2018). CAMON series has played a vital role in bolstering TECNO’s India growth story, which has registered a 23% QoQ in Q1 2018 which has been affirmed by the recent report from Counterpoint.
Making photography more intuitive through AI
It is based on understanding and studying of 100,000 Indian profile pictures. The software algorithm of CAMON iCLICK optimises every picture through in-built AI-powered Camera that customises and reproduces the best suitable beauty plan for each user by automatically recognising the environment, light conditions and 255 facial features in real time. The AI Camera technology enhances the user’s image capturing experience for the novice as well as the experienced shutterbugs.
CAMON iCLICK is endowed with 20MP intelligent Best Anylight selfie camera, with AI beauty feature that enables skin softening, skin brightening and eye brightening. Along with that the AI enabled smartphone also boasts of AI Auto Scene Recognition whereby the phone can deep learn 100,000 scenes that’s already been fed to the phone. When taking pictures, the smartphone automatically detects the current scene, resulting from its deep learning capabilities and intelligently matches the best camera parameters to the current scene, producing a perfect photo.
Also, the AI BOKEH lets the user click clear selfie by accurately identifying the subject in the photos, and blurring the background. The smartphone is equipped with the latest generation of dual image processor which works synchronously and the processing effect is better and faster. Additionally, the AI soft flash light automatically detects the brightness level and adjusts the bi-coloured flash brightness that could build a suitable shooting environment.
Moving on to the rear camera of the smartphone, it is abled with 16MP Best Anylight rear camera that gives more information to produce better images with less noise in low light condition. Besides that, its super PD focusing technology increases its focus area by 100%, increases focus speed by 100% and increases 50% under normal light source.
Furthermore, for best camera effect, TECNO has also added 64M super pixel function that takes 3 photos at a time, and then synthesised into one photo that enables consumers to get 3 times better picture resolution as compared to normal photo mode.
Ups the stake in Mobile security
Upping the ante in its price segment, CAMON iCLICK flaunts Face Unlock feature that’s certain to strike a chord with today’s insta-generation. The smartphone recognises 255 face features to unlock the device. Additionally, riding on wave of Biometric Authentication system, the new launch is also abled with Fingerprint feature that adds to its user-friendliness and makes Accepting Calls, Unlocking the phone, Accessing App Lock and Capturing Pictures a breeze.
Punch of powerful performance
With a screen-to-body percentage of 82.9% and 6 inches full-view display, it comes with a resolution of 720*1440, CAMON iCLICK offers 12.5% larger area, with a screen ratio of 18:9.
Talking about its design, CAMON iCLICK is 7.8mm slim and 150g lighter. With 2.5D curve glass, the edges are smoothened for premium hand feel and better grip. Furthermore, the product also boasts of being 3 in 1 multi card slot, along with finger print unlock that makes it extremely easy to unlock phone, Access App Lock and Capture Pictures.
Once again living up to the brand philosophy of “Experience more”, CAMON iCLICK is not just about superb camera capabilities and good looks but also comes with power and performance. The smartphone uses 2.0 GHz and 64Bit Octa Core processor. The 3750mAh power beast can work the whole day with 420hrs of standby time, 30hrs calling, 23hrs battery life, 11hrs web browsing, 13hrs video playback and 9hrs gaming. It is assisted by a 4GB RAM and 64GM ROM to give users a fast multitasking device in their day-to-day life.
Adding value to its offerings, TECNO is the only smartphone brand in India to provide a unique promise of “111” under which we offer 100 days’ replacement warranty, 1-time screen replacement and 1-month extended warranty. Apart from that, it comes with the commitment of bringing to consumers the best after sales services through its 950+ service centres across the country. With the introduction of CAMON iCLICK TECNO is now 4 SKU strong in the CAMON series consisting of CAMON i@ 8,990, CAMON iAIR @7,990, CAMON iSky @7,499 and camon iCLICK in the price range of 7K to 14K. (Prices mentioned are MOP).
Last but not the least, consumers can enjoy Vodafone’s exciting cashback coupon offers worth Rs. 2,200 on the purchase of any CAMON handset from the above mentioned portfolio. Plus consumers will also get a free subscription of Vodafone Play for 3 months to enjoy unlimited access to premium video content. The exclusive offer is valid from till 30th Aug, 2018.