Tessco Mobile is India’s fastest-developing mobile accessory brand. In an exclusive interview with Mobility Magazine, Mr. Vishal Shukla, Co-Founder of Tessco Mobiles, shared his insight into the mobile accessory landscape, the strategies for market positioning, and the road envisaged.
Evolving Trends and Scope
The mobile gadget market in India is evolving rapidly. Key trends include the adoption of 5G technology, increasing smartphone penetration, and a growing interest in smart devices like wearables, wireless earbuds, and portable chargers. There’s also a significant shift towards online shopping for these gadgets. The market’s growth potential is immense, driven by India’s large, tech-savvy young population.
Strategy for Market Positioning:
Tessco Mobiles aims to position itself as a leader in innovative and affordable mobile gadgets. Our strategy focuses on delivering high-quality products that meet the latest technological standards, ensuring excellent customer service, and building a strong online and offline presence. We also emphasize localized marketing strategies to cater to the diverse Indian market.
Scope of the Audio Segment
The audio segment is experiencing robust growth with increasing demand for Bluetooth speakers, wireless earphones, and home audio systems. Consumers are seeking high-quality sound, portability, and smart features. Tessco Mobiles plans to expand its audio product range, offering devices that combine superior sound quality with the latest technology, such as AI integration and advanced connectivity options.
Exploring New Product Lines:
Tessco Mobiles is considering exploring several new product lines, including wearables like smartwatches and fitness trackers. The company also aims to explore smart home devices such as smart plugs, security cameras, and smart lighting. Moreover, Tessco Mobile envisages exploring advanced audio solutions, including noise-cancelling headphones and soundbars, and accessories like power banks, wireless chargers, and protective cases.
Manufacturing Approach
Tessco Mobiles is planning to manufacture our products ourselves, supporting local initiatives like Make in India. By producing our products locally, we can ensure high-quality standards, faster delivery, and competitive pricing. This approach will help create jobs, boost the local economy, and reduce dependency on imports.
Future Innovations:
Tessco Mobiles plans to lead in innovation by adding more AI features to our products. We will explore new technologies like augmented reality (AR) and virtual reality (VR). Tessco Mobiles is expanding our audio range with Noise-cancelling earbuds and Soundbars for rich home entertainment. We’re introducing portable Bluetooth speakers, including waterproof and AI-integrated smart speakers. Our true wireless earbuds feature ANC and fitness-focused designs. For audiophiles, we offer high-resolution audio players. Home audio systems will include multi-room audio and wireless home theater setups. We are developing Smart audio accessories like wireless charging speakers and voice-activated speakers. We also aim to create eco-friendly products using sustainable materials. Our goal is to provide advanced technology that improves the user experience while being environmentally conscious.
Covered By: Mobility India / Tessco
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