SOROO provides mobile accessories with cutting-edge technology and immaculate quality, at cost-effective prices. SOROO is a manufacturer and supplier of a wide range of mobile accessories including manufacturing, supplying of high-quality assortment of headphones, MP3 players, audio speaker systems, mobile chargers, car chargers, cables, power banks, Bluetooth speakers, mobile speakers, USB speaker, extension boards, tower speakers, etc. In an interaction with Mobility magazine, Mr Gulshan Kumar Ahuja, CEO, SOROO, shares his views, brand strategy and plans.
The aspiration of SOROO is to provide mobile accessories that offer superior user experience driven by cutting-edge technology, all at affordable prices. SOROO offers colorful, innovative, and trendy products that enhance the experience over your smartphone. Since mobile accessories have now become a style statement for passionate young consumers, the brand offers a variety of fashionable mobile accessories at affordable prices.
SOROO is led by a team of professionals skilled in technology and management. The brand tries to bring out the latest mobile gadgets according to the current market requirements. Other outstanding features of SOROO’s products are long functional life, superior performance, best finishing, modern look and vast collection. SOROO also provides C&F services from China and Hong Kong.
SOROO’s tower speakers are among the hot selling products in the market. These speakers have the ability to pump the music into hearts and nerves of the listeners.
Sharing their future plans, Mr Gulshan Kumar Ahuja, CEO, SOROO, says, “We have a strong presence in Northern and Western India and now we are extending our reach into the Southern States. We have recently opened a store in Hyderabad. We see a great opportunity is South India for mobile accessories.”
Talking about the channel policy, Mr Gulshan Kumar Ahuja said, “SOROO is a channel-driven company and the morale of channel partners is very important for us. When the channel partners are motivated, they are inspired to meet their goals and contribute to the growth of the brand. We provide regular education and training to our channel partners to update their skills, product knowledge and technology. From time to time, we also announce attractive incentive schemes for our partners. We also connect with our partners thru social media platforms. To complement the efforts of channel partners, we regularly advertise our products in different media. And this differentiates us from our competitors.”
Strengthening its commitment, SOROO is expanding its footprints to meet the rapidly growing customer demands in the different regions. The brand is continuously extending its sales channels to reach out to their offline customers in every region. In the coming years, SOROO aims to be one of the top brands in Mobile Accessories segment in India. Talking about the impact of Covid-19, MrGulshan Kumar Ahuja adds, “Due to Covid-19 lockdowns, businesses are experiencing major impact no matter how established they are. It has become challenging for most businesses to keep their financial wheels turning during the lockdown period due to less revenue churn and the general uncertainty in the global financial environment. So during this challenging phase we are trying to stay positive and find new innovative strategies to keep going. We hope Covid come under control soon and business will spring back.”