After a long wait, there is an air of festive excitement, and companies across various consumer categories are having high hopes and are coming up with lucrative schemes which would mitigate the negative aspects and turn them into positive sentiment. One can get smartphones, mobile accessories TV, electronic items; you have an array of items to choose from. One can get assured gifts ranging from affordable to gaming notebooks, there’s something for everyone.
Festive schemes of different brands
Mr. Hemang Budhdeo, Co-Founder Director, Stuffcool, says, “We have planned a promotional activity to motivate our Team and Trade Partners with an outstation trip. The idea is to boost everyone’s morale after these 2 years of Covid and is glad to see everyone excited for the same.”
Mr. Avneet Singh Marwah, Kodak, says, “This festive season, Kodak TV will be offering the best prices and schemes for our customers. Our 32-inch TVs will, for instance, be available for INR 12999, being one of the best-priced yet. The 24-inch TV, too, will be available for INR 8499. Our flagship TV model, the OATH Pro 54 inch, will be available for INR 36,999. Our schemes will also include cashback offers, 0% EMIs, and bank discounts. We are focused on offering our customers the best prices possible and ensuring that the buying sentiments remain buoyant and heighten around the festive season.”
According to Mr. Aayushmaan Wassan, CALLMATE, “We have deals on Flipkart and Amazon. During the festive season, we are offering 20% off on power bands and a new range of audio devices and competitive range.”
O-Line-O, one of the largest electronics retail chains, has come up with exciting offers and is celebrating ‘Indian Festival Days’ from October 5th till 25th December.
Mr. Vibhooti Prasad, Director, O-LINE-O, says, “This festival season, we are giving assured gifts from Riversong & Play to our customers through a series of offers and one can definitely scratch and win on the purchase of Smart TV, laptop or tablet. The customers also have the option of winning BUMPER PRIZE of Royal Enfield bullet to make their Diwali festival memorable. Our target is to bring, buy the joy of bringing and selling mobile phones back to retail.”
U&i, India’s most progressive gadget accessory, and consumer electronics brand, has come up with a Festival fiesta for the customers. One can win assured gifts like a mixer, grinder, pedestal fans, water heater, water bottle, and portable blender against the purchase of items worth Rs 3000/ to Rs 50,000.
Mr. Paresh Vij, Founder, and Director of U&i says, “On this festive occasion, we have given the opportunity to our customers to choose from a range of latest flagship U&i gadgets. Our offerings are a perfect blend of innovative technologies, unique designs, and compelling prices and I am sure the customers will win a lot of prizes and make this Diwali a celebration time with U &I products.”
Japan’s No. 1 headphone brand, Audio-Technica, provides an easy & affordable option to do it in style. Audio-Technica has launched on this occasion, exclusive festive pricing on the M-Series Headphones – the ATH- M50x Blue, Purple, and newly launched Lantern Glow SKU’s will enjoy tie special price and come with 1+2-year warranty (the +2 is applicable on registering your product online). The E-series professional in-ear monitor headphones feature incredible isolation, provide fidelity and efficiency. It is a perfect choice for monitoring on-stage performances and music production. They also make for great music listening headphones for the discerning ears.
Redmi India, a sub-brand of Xiaomi India, the country’s No. 1 Smart TV and smartphone brand, announced attractive offers on its newly launched Redmi Smart TV series, ahead of the festive fervor of ‘Diwali with Mi.’ With a wide array of new products in the TV category and exciting discounts on the Redmi Smart TV 32” (80 cm) & 43” (180 cm), Redmi expects this Diwali to be a bright one for the Xiaomi fans in India. Consumers can purchase these smart TVs at a never-seen-before price.
On purchase of these televisions, customers will enjoy benefits worth INR 1500 on 32” and INR 2000 on 43”, making the newly launched models available at a special price of INR 14499 and INR 23999, respectively.
Mr. Eshwar Nilakantan, Category Lead – TVs, Xiaomi India, mentions, “As we step into the festive season, Redmi India is focused on making the latest technology accessible to the masses. With the Redmi Smart TV series going on sale with exciting offers, we aim to keep the festive spirit high this year as well.”
Elista, one of India’s leading Consumer Durables, Home Appliances, Audio, IT & Mobile Accessories brand has also launched the latest addition to its Smart LED TV segment by adding 55”, 65” & 75” Bezel-less TVs for the upcoming festival seasons. These 4k LED Smart TVs to come with premium looks to enhance your space. These TVs have a new age Dolby Audio System and come with 20W Speakers to take the entertainment quotient to the next level by elevating the view & outstanding sound. The viewers get access to unlimited entertainment with android 9.0 (AOSP). Apart from that, these TVs come with 2TB HDD big storage. The TVs are also accompanied by a smart Remote with hotkeys for Netflix, YouTube, Disney Hotstar & Amazon Prime.
Speaking on this new launch, Mr. Pawan Kumar, CEO – Elista, asserts, “We are excited to enter the festival season with three new Smart LED TVs in a bigger size. The market had long been demanding these sizes in premium features yet affordable pricing and we are happy to launch these just before the ensuing buying season. Our LED TV range and other products have been well accepted by Indian Consumers in the past and we are forever committed to up the game every time we bring a new product in the category. We are confident of these products being a huge hit.”
The shifts in the current festive season
Mr. Gopal Jeyaraj – Head Sales for SAARC, Anker Innovations Ltd, says, “Our products have always been a huge hit among the Indian audience. We are super excited to launch the series of products during the BBD sale on Flipkart. The products are exactly what the millennials would demand – the latest in features, best in looks at the most pocket-friendly prices. We are confident of our products being the best-sellers among the audio range.”
Mr. Ayushmaan Wasan of CallMate says, “We have deals on Flipkart and Amazon. During the festive season, we are offering 20% off on power bands and a new range of audio devices, and a competitive range. The shift has been long awaited as this festive season is supposed to be hyped, having a strong consumer demand and we are optimistic about this season, and we look forward for a very nice festive season this November.”
Mr. Avneet Singh Marwah of KODAK shares, “There was a considerable dip in the market caused by the pandemic, especially after the second wave. There was a shift in customers’ buying patterns wherein they are looking to access their requirements from the safety of their homes, and that is what introduced more people to online shopping. With the festive season approaching, we are expecting a spike in purchases. Although the markets certainly dipped with restricted shopping behavior, we observe that the customers are also on the lookout for good deals offered during the festive season. We are also witnessing a steady rise in the GDP backed by positive growth. The attractive pricing of eCommerce brands will also provide impetus to the growing shopping potential of the customers, which results in a spike in overall sales. The smart TV segment, in particular, is still growing aggressively, given that it enables users to integrate all parts and routines of life, such as work-from-home, meetings, children’s’ classes and so on.”
Mr. Hemang Budhdeo of Stuffcool says, “It seems the market is fully geared up and is responding very well to the Festive season craze – footfalls are up, excitement is up. It seems the online promotions by Amazon and Flipkart have gone well and thus we expect a good bumper season ahead.”
How brands intend to support their partners this festive season
Mr. Avneet Singh Marwah of KODAK, says, “We are supporting our trade partners by offering the best prices, numerous volume-based schemes and so on. We will also be giving free soundbars alongside our 55-inch and 50-inch TVs.”
On festival bonanza, Mr. Aayushmaan Wasan, CallMate, says, “There are manifold offers for not only Diwali but also for South Indian festivals. We are also hyping our production and coming up with various offers to meet the demands of the consumers.”
Special schemes for channel partners
Discussing about growth strategies, Mr. Aayushmaan Wassan, CALLMATE, says, “The growth strategy is propelled by new schemes, awards which we are likely to launch. We have come up with various super stocker and distribution schemes. To keep up the momentum and the zeal of the distributors, we also have rewards such as huge appliances like LG TV based on the revenue generated.”
Mr. Hemang Budhdeo of Stuffcool says, “Differentiated Products. Unique Products. Technology Driven Products. Our idea is to step out of the traditional mould of accessory makers and drive real value-addition to everyone in our channel – from our consumers to retailers to distributors. Stuffcool products have to be a talking point for everyone. Apart from the outstation promotion, we are also providing unique, differentiated products to our partners to generate value for our channel!”
Mr. Avneet Singh Marwah of KODAK says, “This year onward, we have begun segregating our offline and online offerings. We have received tremendous response from our offline sales strategy and will be focusing on it. We have already launched a 43-inch and 32-inch bezel-less version of our TVs, and the response has been great so far. Our offline strategy will be targeted towards luxury and premium TVs with state-of-the-art technology at great pricing.”
The message you want to give to your partners
Mr. Aayushmaan Wassan of CALLMATE expresses, “We wish a very happy Diwali to all our customers and partners. We also look forward for a very good and healthy road ahead.”
Mr. Avneet Singh Marwah of KODAK comments, “Kodak will be very aggressive with its pricing, given our mission to make smart TVs accessible to all. Our offers in every range, including our Android TVs, are among the best in the market. We are supporting all our trade partners with numerous schemes that we are offering, ensuring that they get to keep the desired margins while also minding ours. All this is to ensure that it benefits the customers. They should enjoy the great discounts we have planned for them this festive season.”
Mr. Hemang Budhdeo of Stuffcool asserts, “My only advice to the partners is that the Best is yet to come. The Indian consumer is now venturing out, taking trips, eating out; in no time the consumerism will come back with a boom. Be prepared with a smile and open arms to welcome them back.”
In a nutshell This festive season everyone is very optimistic about the mobiles and mobiles accessories and companies have offered a plethora of products for you to choose from. Let all, the providers, distributors, partners and consumers, revel their best during this festive season!!!