The mobile and mobile accessory market is set to witness significant growth and transformation in 2025. With the increasing adoption of smartphones and the growing demand for personalized and high-quality accessories, several key trends are emerging, like wireless charging and Qi2 technology. Mobile accessories are becoming essential tools that help us stay healthy, productive, and connected. The key is that these advances aren’t just adding features for the sake of it—they’re solving real problems and making our daily routines smoother and more enjoyable. The year 2025 is expected to see the convergence of AI, IoT, wearables, and sustainable design, and creating a seamless and intuitive user experience, moving to next level. These trends highlight the dynamic nature of the mobile and mobile accessory market in 2025.

Mobility Magazine has interacted with the key brand leaders and manufacturers in the mobile accessories industry to understand their views on the technology and market trends that are set to dominate and disrupt the mobile accessories industry in 2025.

Mr. Anku Jain, Managing Director, MediaTek India, speaks, “As intelligence takes center stage in technological innovations, the importance of chipsets becomes even more significant, especially in devices using transformative technologies like AI and 5G. This includes smartphones, smart homes, satellite connectivity, advanced 5G FWA solutions, and the automotive industry. As per reports, India’s smartphone market was the second largest globally by unit volume and the third largest by value in 3Q2024. Key growth drivers are resilient domestic demand, government initiatives, and policy interventions such as the Production-Linked Incentive (PLI) Scheme, which focuses on digital transformation across sectors. These initiatives have helped the smartphone landscape to evolve rapidly, driven by AI, IoT, and 5G convergence. This evolution is particularly significant for India, a nation poised to become a major player in the semiconductor and IT sectors. India is also leading the adoption of AI, surpassing the global average, projected to reach $17 billion by 2027. We believe that personalized mobile accessories will play a crucial role in shaping the future of mobile experiences. From AI-powered earbuds that provide real-time language translation to smartwatches that monitor vital signs and provide personalized fitness coaching, the possibilities are endless. MediaTek India will remain at the forefront of this innovation, helping enhance user experience by providing the technological foundation for these personalized experiences. Furthermore, MediaTek believes that recent technological trends like agentic AI, generative AI, advanced LLMs, and cloud computing have led to a tectonic shift in the industry. The confluence of 5G and IoT is expected to accelerate this transformation further, creating a hyper-connected ecosystem where mobiles and wearables work in perfect harmony. MediaTek is also investing heavily in research and development, delivering solutions and innovations that are significant to the county and on a global scale, and developing cutting-edge chipsets that empower the next generation of mobile devices and accessories. At MediaTek, we are well-positioned to integrate this edge AI processing into our diverse product ecosystem. Our 8th-generation NPU in the flagship MediaTek Dimensity 9400 sets the benchmark for existing AI use cases and supports AI agents, too. In conclusion, the future of the technology landscape in India is bright. With a thriving and increasing focus on the semiconductor ecosystem, a rapidly expanding IT sector, and a growing number of consumers looking for innovative technology at the palm of their hands, the stage is set for a smartphone revolution.”

“It is anticipated that this year, in 2025, the mobile and wearable industries are on the cusp of a major transformation, driven by cutting-edge advancements that will redefine AI integration, IoT synergies, and 5G connectivity to name a few. These aim to provide smarter, more personalized, and environmentally conscious tools that enhance both functionality and user experience. ERD sets itself apart by integrating advanced battery technologies and implementing rigorous quality checks, ensuring their power banks deliver consistent performance even in the most demanding conditions. ERD aims to further explore innovations in battery technology and wireless charging, positioning itself as a leader in the next generation of mobile power solutions,” explains Mr. Sanjeev Bhardwaj, Founder & CMD of ERD Group.

Mr. Atul Gupta, Managing Director, Lapcare, opines, “As we step into 2025, Lapcare is poised to lead the charge in technological innovation, setting new benchmarks in the tech industry. With a focus on Artificial Intelligence (AI) and Machine Learning (ML), As we look to the future, Lapcare’s vision for 2025 is clear: to drive innovation, boost profitability, and elevate customer experiences through cutting-edge technology. Lapcare is hailed as one of India’s leading providers of a wide range of durable & affordable mobile & laptop accessories including motherboards, SSD cards, headsets, batteries, adaptors, etc. Lapcare’s products stand out for their top-notch quality, long-lasting durability, low-cost and modern designs. Another unique feature of Lapcare is it has PAN India presence. Lapcare is revolutionizing user experiences and operational efficiency. Their AI-powered solutions are designed to anticipate user needs, offering hyper-responsive smart devices that redefine convenience and performance.”

Mr. Sanjeev Agarwal, Executive Director & Chief Manufacturing Officer at Lava International Limited, remarks, “In 2025, the mobile and wearable industries are on the cusp of a major transformation, driven by cutting-edge advancements that will redefine how we engage with technology. AI integration, IoT synergies, and 5G connectivity are central to this evolution, shaping mobile devices and accessories into smarter, more personalized, and environmentally conscious tools that enhance both functionality and user experience. With features like adaptive interfaces and predictive capabilities, smartphones are evolving to anticipate user needs, optimize performance, and automate tasks. This trend is amplified by the rise of IoT, where smartphones are becoming control hubs for interconnected smart ecosystems, managing everything from home appliances to wearable devices. Wearable technology is playing a key role in this transformation, complementing smartphones and enriching users’ productivity and well-being. The smartwatch segment, although facing challenges with declining shipments, underscores the industry’s transition toward more advanced, health-focused devices. Consumers are now demanding better health tracking, improved sensors, and advanced functionalities. Wearables such as smart rings are emerging as indispensable extensions of smartphones, contributing to a more connected and efficient lifestyle. Additionally, wearable tech is experiencing a shift toward premiumization, with an increase in ASPs, reflecting a growing demand for quality and value-driven purchases. The push for modular designs, accessible repair kits, and the use of recycled materials aligns with the growing right-to-repair movement. These innovations not only extend device lifecycles but also meet the demands of eco-conscious consumers, reducing electronic waste and reinforcing global sustainability goals. Personalized mobile accessories are another crucial trend. Accessories are becoming an integral part of the user experience, offering features such as antimicrobial coatings and solar charging. Globally, emerging markets like Southeast Asia, Africa, and Latin America are fuelling mobile adoption with affordable, feature-rich devices tailored to local needs. Looking ahead, 2025 will see a convergence of AI, IoT, wearables, and sustainable designs.”

Mr. Mandeep Arora, MD & Co-Founder, UBON, reveals, “The year 2025 will witness AI integration, 5G connectivity, and UBON would continue with a clear mission to democratize technology for the masses, which will ultimately spur growth and expansion of our brand. In 2025 and beyond, the mobile accessories will be driven by cutting-edge advancements that will be smarter with enhanced functionality and user experience, and with environmentally conscious tools. The augmented reality (AR) and virtual reality (VR) will enable users to engage with content in ways previously unimaginable. Health tracking through accessories will become more sophisticated, where the devices rather than just counting steps, will monitor the heart rate, stress levels, posture during day-to-day activities and other parameters. Today’s consumers are much smarter and want more advanced features in their devices. There will be a significant demand for high-quality, multi-featured, and affordable mobile accessories. UBON will bring innovative, reliable, and stylish products to consumers who were often overlooked by bigger brands. In 2025, we aim to provide mobile accessories with enhanced functionalities and innovative designs that reflect individual styles and preferences at affordable rates. The new accessories will redefine how we connect and interact with our devices and other persons.”

“The year 2025 will witness a lot many disruptions like sophistication of health tracking. The mobile accessories are more than just add-ons – they’re becoming essential tools that help us stay healthy, productive, and connected. At Promate we have a talented team of industrial designers and engineers, who also meticulously manage the technology to ensure the highest quality, making its products distinct in both design and quality. Moreover, this year there’s a growing demand for affordable wireless audio which is compelling manufacturers to get creative, developing clever solutions that balance cost and functionality.” shares Mr. Gopal Jeyaraj, Country Head – SAARC, Promate Technologies.

Mr. Varun Gupta, Co-Founder, BOULT, says, “The next few years will radically change how we use headphones and earbuds. In 2024, we saw how the TWS have evolved in responding to voice commands and touch sensibility. Looking forward to 2025, these devices will understand your habits well enough to adjust automatically with more intricate AI integrations. Hit the treadmill? They’ll switch to your workout playlist and boost the bass to keep you moving throughout your workout. Rather than just counting steps, health-tracking devices will monitor your heart rate, stress levels, and even posture during your day-to-day activities. Smart home integration is getting interesting too. Your accessories (hearables and wearables) will become a natural way to control your environment—turning down lights, adjusting the thermostat, or even starting the coffee maker with simple voice commands while you’re listening to music or taking calls. The increasing accessibility of 5G means these interactions will feel instant, with none of the lag that makes current voice controls feel clunky. Virtual meetings are about to get a lot better with high-definition audio becoming standard. Some brands are experimenting with modular designs—swap out parts to match your style or comfort needs. As more people in regions like Asia-Pacific and Africa adopt smartphones, there’s a growing demand for affordable wireless audio that doesn’t skimp on features. This is compelling manufacturers to get creative, developing clever solutions that balance cost and functionality. After recent global health scares, people are more interested in monitoring their well-being. Some earbuds can already detect early signs of hearing problems and adjust audio to protect your ears. Future models might even alert you to potential health issues before they become serious. All these changes point to a future where our mobile accessories are more than just add-ons—they’re becoming essential tools that help us stay healthy, productive, and connected. The key is that these advances aren’t just adding features for the sake of it—they’re solving real problems and making our daily routines smoother and more enjoyable.”

Mr. Ashok Rajpal, Managing Director, Ambrane India, reveals, “Smartphones have become almost indispensable to mankind, as is apparent in predictive trends for 2025 and the coming years. At the forefront, we see wireless technology bringing along the demand for efficient charging solutions like wireless chargers and MagSafe power banks. Consumers now know their needs better than ever and want premium, eco-friendly accessories that blend functionality, durability, and their personal style. This taste has led to a rise in personalized mobile accessories, with quick-commerce platforms further enabling consumers to explore products that align with their individual needs, all the while delivering ‘instantly’. Brand value is now established on two fronts: locally and on quick-commerce platforms. Competitiveness has evolved from brand reputation to an emphasis on ‘instant’ access, which is directly linked to customer convenience and satisfaction.”

“One of the most significant trends we anticipate in 2025 is the deep integration of artificial intelligence (AI) and machine learning into mobile devices. These technologies will transform user experiences by enabling smartphones to learn from individual behaviours and preferences, resulting in highly personalized interfaces and intelligent app recommendations. Imagine a device that not only understands your routine but also proactively suggests apps and features that enhance your daily life. The impact of 5G technology cannot be overstated. As 5G networks continue to expand globally, they will revolutionize mobile connectivity, offering unprecedented speeds and lower latency. This leap in technology will facilitate the development of immersive applications, particularly in augmented reality (AR) and virtual reality (VR), where users can engage with content in ways previously unimaginable. In 2025, we expect smartphones to serve as central hubs for managing an array of connected devices. Users will be able to control everything from smart home appliances to wearable health monitors directly from their phones, creating a seamless ecosystem that enhances convenience and efficiency. In 2025, we anticipate a surge in demand for customizable accessories that reflect individual styles and preferences. The trend towards personalization will drive innovation in accessory design, making them an integral part of the mobile experience. Looking at the global landscape, emerging markets such as India and Africa are set to shape the future of the mobile industry significantly. As these trends unfold, they will redefine how we interact with our devices and each other, paving the way for a more connected and personalized future,” observes Mr. Meet Vij, CEO, U&i.

Mr. Rajesh Doshi, Director, Co-Founder at Zebronics explains, “India’s mobile & accessories market is witnessing a seismic shift. Homegrown brands are already challenging global names and legacy favourites. Driven by the convergence of AI, 5G & the burgeoning IoT ecosystem, this profound and versatile environment demands accessories that seamlessly integrate with these advancements. AI is now deeply integrated, powering predictive features and personalized user experiences. 5G is revolutionizing connectivity, enabling seamless experiences like cloud gaming and high-fidelity AR/VR. The rise of IoT is blurring the lines between our phones, wearables, and smart homes, demanding accessories that facilitate this interconnected lifestyle. Consumers are increasingly seeking personalized solutions, demanding stylish and functional accessories that reflect their unique needs. Sustainability is also a critical factor, driving us towards eco-friendly materials and energy-efficient designs. At Zebronics, we see these trends not as challenges but as opportunities to innovate. By leveraging our expertise in consumer-centric design and technological integration, we aim to deliver products that resonate with diverse audiences. As the landscape evolves, one thing remains clear: the future of mobile devices and accessories is centred on smarter connectivity, greater personalization, and meaningful innovation. This is an exciting time for the industry, and we at Zebronics are committed to crafting solutions that enrich lives, staying true to our ethos of delivering “Premium For Masses” and staying ‘Always Ahead’.”

Mr. Ujjwal Sarin, Founder of Nu Republic mentions, “In the world of wear-tech, where design and functionality intersect, Nu Republic stands out as a trailblazer. Devices like earbuds and smartwatches have transcended their utilitarian roots to become fashion-forward essentials. No longer just tools, these gadgets are now expressions of individuality, worn like high-fashion accessories. At Nu Republic, we understand this shift and are driving the revolution with products that don’t just perform—they make a statement. At Nu Republic, we believe personal electronics are more than technology—they’re a reflection of who you are,” says Ujjwal Sarin, founder of Nu Republic. “Our mission is to combine cutting-edge performance with bold, trendsetting design to create wear-tech that’s both stylish and attainable. With every product, we strive to redefine the #NuCodeofCool.” Flagship products like the Cyberstud Spin, Transform X, Cyberstud X2, and Cybotron Spin embody this ethos. From high-definition sound and ergonomic comfort to bold, futuristic designs, these devices are crafted to match the lifestyles of a generation that values individuality and flair. Each product reflects Nu Republic’s commitment to merging high fashion with innovative technology, ensuring that everyone can experience style and performance without compromise. The game-changing endorsements of Farhan and Shibani Akhtar have further amplified this vision. As icons of individuality and creativity, their association with Nu Republic has redefined the industry’s perception of wear-tech. Their influence has cemented the #NuCodeofCool as a benchmark for what wear-tech should aspire to be—bold, stylish, and effortlessly functional. Nu Republic isn’t just shaping the future of wear-tech; it’s making high-fashion technology accessible to all. With a product lineup that speaks to the next generation, Nu Republic ensures that you don’t just wear tech—you own the moment with it.”

“Microdigit covers a wide range of products, from consumer electronics and multimedia to IT and telecommunication products. In the home appliances segment, there is a large variety of products that have established a trusted value in the market. As the new year begins, we aim to expand our reach in India and strengthen our foothold in the Indian market. We will continue to redefine the tech landscape with innovative trends such as Artificial Intelligence (AI) and Machine Learning (ML), which remain at the forefront. Our goal is to help consumers develop smarter, more intuitive systems that enhance user experiences and efficiency,” voices Mr. Thariq Malick, CEO of Microdigit.

Ms. Aishwarya Agarwal, National Manager – Marketing & Corporate Sales, Nextech by Amson Interconnect Pvt Ltd, says, “I believe 2025 will be a transformative year for the mobile industry, driven by rapid advancements in technology and shifting consumer preferences. The synergy between mobile devices and wearable technology will deepen. We anticipate a rise in innovative products like smart glasses, fitness trackers, and even mobile gaming devices, all designed to complement smartphones.Personalisation will also dominate the accessory market. This trend will drive demand for customizable accessories, blending cutting-edge design with enhanced functionality, such as battery enhancing technology chargers, all-purpose power banks, ergonomic grips, and personalized docking solutions. Additionally, sustainability will emerge as a key driver, with eco-friendly materials and energy-efficient products becoming industry benchmarks. At Nextech, we are committed to staying ahead of these trends, delivering innovative and reliable solutions that cater to the dynamic needs of modern consumers. 2025 promises to be a year of groundbreaking innovation and exciting possibilities for the mobile industry.”

Mr. Mohammed Siraj, Founder & CEO of HEATZ, explains, “Heatz offers high-quality products that enhance India’s competitiveness in global markets. HEATZ stands at the forefront of audio innovation, delivering superior sound quality, cutting-edge technology, and eco-friendly design. We cater to discerning audiophiles and tech enthusiasts who seek immersive audio experiences and smart home integration. As the year 2025 approaches, we are firm in our path of commitment to quality, sustainability, and exceptional customer service that sets us apart as a leader in the speaker market.”

Mr. Saket Gaurav, CMD, Elista, voices, “2024 has been a landmark year for India’s consumer durable market, fuelled by increased household penetration and a shift towards premium, energy-efficient products. The ‘Make in India’ initiative has been instrumental, providing incentives that have strengthened the sector and balanced economic growth with environmental responsibility. At Elista, we are proud to contribute to this vision through our upcoming manufacturing facilities, which enhance our production capabilities, create employment opportunities, and strengthen India’s position as a global manufacturing hub. This year, we successfully launched a range of innovative products, including air conditioners, refrigerators, and smart appliances, customized to meet the evolving needs of India’s households with minimal environmental impact. Our strategic partnerships have also enabled us to expand our footprint into international markets, showcasing our potential on the global stage. As we step into 2025, we are poised for growth in this expanding industry and look forward to forging new collaborations, further advancing our mission to support India’s economic progress and global presence.”
CONCLUSION
Accessories that support 5G, such as high-speed chargers and advanced connectivity solutions, are likely to gain traction as consumers seek to maximize the benefits of this new technology. Wireless earphones, noise-cancelling headphones, and portable Bluetooth speakers are expected to see significant growth. The integration of smart wearable devices with smartphones is enhancing the overall user experience and promoting a healthier lifestyle. These accessories are becoming essential for consumers who use their mobile devices for entertainment, communication, and work.
Covered By: Mobility India / Cover Story
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