The journey from a disruptive brand to a tech trendsetter, we are ready to expand our horizon : Madhav Sheth


In a post to the realme community realme CEO. Madhav Sheth announced new product strategy.

“I hope you are keeping safe. I haven’t been writing in realme Community for quite some time, however, have been constantly reading your feedback. Today I would love to take this chance to share my insights about realme’s new product strategy, and I am open to hearing your further feedback and suggestions”.

We founded the realme brand back in May 2018 in India. Our two-year journey brings me nothing but immense joy. I would like to thank you for your continued love. With your constant support, realme has emerged as the world’s fastest-growing smartphone brand and maintained our spot in the top 7 smartphone brands globally.
While our users recognize us for being the fastest-growing smartphone brand, realme’s long-term vision is to bring a more trendy and smarter lifestyle for every Indian. To achieve this milestone, we are introducing our new product strategy — “1+4+N”.
This strategy will help us further enhance our smartphone and AIoT product portfolios. It contains three main foundations:

● 1 Core: For us, smartphones have always been the core of our product portfolio and will be the main center of realme’s AIOT ecosystem. So, all our AIOT products will be connected to and managed by realme smartphones. Plus the realme Link App, realme smartphones as the primary point will be able to manage various AIoT products, enhancing your personal, home, and travel experiences.
● 4 Smart Hubs: The idea through this is to help consumers manage and control more AIOT products together with smartphones. Hence, this has been divided into 4 sub-categories – Smart TV, Smart Earphone, Smart Watch and Smart Speaker. Across 3 categories, this year we have already introduced realme Smart TV, realme Buds Air Neo, and realme Watch to our fans. We will be very soon introducing more cool products in our Smart Speaker category, along with more stylish smart watches, high-end TVs and smarter headphones. Like our smartphones, our AIOT offerings will be a full-range portfolio from budget to premium price segments.
● N AIOT products: The ‘N’ here represents realme’s commitment to bring a plethora of new AIOT and lifestyle products for our fans, including various accessories ranging from in-car chargers, backpacks, luggage cases, to smart home gadgets. In fact, along with our realme X3 series, we are launching our multi-function travel backpack–realme Adventurer Backpack for the very first time! It’s large, durable, trendy, and we hope that it becomes your best travel buddy for all your exciting and adventurous trips.
Reaching another milestone, I am glad to share that realme is the only smartphone brand that launched its first product realme 1 in India, and then successfully expanded its footprint globally. Amidst all of this, our focus has never been changed. We plan to increase our local workforce strength to 10,000 in India, by the end of this year. To further strengthen our commitment towards reaching out to every Indian, we will be expanding our distribution channels to Tier 4 & 5 towns, hiring more than 5,000 sales
team members.

We are in sync with the “Make in India” initiative and hence, we will soon start manufacturing some of our AIOT products in India. We are also investing in a complete production line to build TV products and to set up high-end SMT lines for TV motherboards, which is a real leap in terms of local manufacturing and a real challenge that many other leading brands haven’t been able to take till date.

I have put my heart and soul to lead and build a talented team for realme India. We have always strived to provide you the most trendsetting technologies and stylish designs while setting benchmarks in each price segment. We have traveled a long way in this memorable journey which would not have been possible without our fans in India. I thank you once again, our dear realme fan, for your love and support.

Let’s take the next leap together!

Dare to Leap
Madhav Sheth