Smartphones have become an essential thing in India, whether it is for personal use or business. And not only the number of smartphone users are growing in India, but also the phone companies are growing as well. More than 25 Brands are recently Competeing in Indian Smartphone Market. In the last couple of weeks we have seen the launch of even more Chinese manufacturers are jumping into this market. And as we speak, may see some more brands coming in 2015 and 2016 and see the whole smartphone market expand even more. The expected sales for smartphones in 2015-2016 in the Indian Market may cross 150 million smartphones.
The battle is getting very tough and to sustain and scale up is going to be difficult for new entrants. Also for the major players in India, to play the strategic game extremely well, particularly when it comes to developing strategies to defend their competitive advantage is getting challenging day by day.
And as this list growing day by day we shortlisted few latest devices which are recently launched in India with a fresh new approach to improve quality and usability.
Creo Mark 1
First in our list is Creo Mark 1, this Bangalore based firm has come a long way. Formerly known as Mango Man Consumer Electronics Pvt. 
Ltd., CREO’s first product offering was Teewe – an HDMI media streaming device. They have now secured funding from Sequoia and others to take on smartphone makers and mobile software developers. The company recently launched its Mark 1 handset which runs Fuel OS, a custom Android fork that promises a new feature every month.
The Mark 1 is a sleek metal body device that is protected by Gorilla Glass 3 on both sides and 2.5D curves, comes in Gun Metal Black with a 5.5” screen and a Quad HD display yielding an astonishing 534 PPI. Makes it one of the good looking phone in this segment. The phone comes with a top-of-the-line 21MP Sony IMX 230 Exmor rear camera and 8MP front camera and is powered by a 1.95 GHz True Octa Core Helio X10 Processor with 3GB RAM and a 3100mAh fast-charging Li-Po battery. With 32GB of storage, expandable up to 128GB, Mark 1 offers convenient and smart Dual SIM Slots enabled with 4G connectivity.
What’s new :
The Mark 1’s core promise of “A New Phone Every Month” manifests itself in the first-of-its-kind community Inclusive Update system, which keeps the Mark 1 new by introducing functional and brand new features every month. What’s more, these features rolled out monthly will come from the very users who share the common goal of Making Android Better. ReFuel the one-stop app powering the updates, acts as a centre-stage for Feature Suggestions, Forums, Support, Mark 1 tips, and significantly, delivering concrete communication about an update before you choose to install it, via rich graphics and featurettes.
Unique OS
Creo has come with lots of cool, smart and innovative features with Fuel OS… .
Sense: This is an unified search experience built exclusively in Fuel OS. Sense facilitates the local search of contacts, applications documents, music files, emails etc. Sense can be activated from anywhere in the phone by a simple Double Tap on the Home Button.
Echo: This built-in answering machine feature will never let you miss a call as it can receive your calls when you can’t answer. It is a type of answering machine that will help to manage your calls. This feature comes very handy when you have to manage your calls while in a meeting or driving.
Retriever: It adds a layer of security for when your Mark 1 is stolen. You can set it up to instantly send an email alert when a new SIM is inserted into it, along with the last known location of the device as well as the number of the new SIM even after the factory reset..
Specs:
5.50-inches (1440×2560 pixels) screen, Gorilla Glass 3 on Both sides, 21 MP rear camera, 8 MP front camera, Android L 5.1.1, Customised UI Fuel OS, 1.9GHz octa-core CPU, PowerVR G6200 GPU, 3 GB RAM, 32 GB memory (expandable to 128 GB), 3100 mAh battery
Pros: Great design, Fuel OS, Great features
Cons: Bulky, inconsistent camera, price
Le 2 and Le Max 2
LeEco has launched two new smartphones in India, the Le 2 and Le Max 2. The Chinese technology company trying to combine content and hardware in its Le devices. And LeEco now has its own e-commerce portal called LeMall for India as well.
Both the handsets Le 2 and Le Max 2 have a metal unibody design, and looks very similar. The 
only difference you can notice from outside is that the Le 2 has a 5.5-inch full HD display, while Max 2 gets a 5.7-inch 2K display. The large-display size of Le Max 2 makes it little heavier as compare to Le2. Le 2 is the budget offering by LeEco and with great specs and features its is a hot cake in this segment. Only worry is that you can’t use any regular headphones with it and while charging you won’t be able to enjoy music with the headphone. Other than that it is a device that will impress all with its attractive price and specs.
And the Le Max 2 launched in India in two versions: 4GB RAM+32GB storage and 6GB RAM+64GB storage. The 4GB RAM version is priced at Rs 22,999, while the 6GB one costs Rs 29,999. Le Max 2 runs the top-end Qualcomm Snapdragon 820 processor, clocked at 2.15 Ghz. It will be little tough for Le Max 2 to compete with One Plus 3, S7 and Mi5. The device runs on EUI 5.6 based on Android Marshmallow and is very intuitive. For power-users the Le Max 2 will not be a disappointment at all. As Le Max comes in two versions its easy for you pick one of them according to your budget. If you are not a One Plus fan and want to use equally powerful flagship device with lost of video streaming features then this is a right device for you.
What’s new :
The biggest change with these two phones is that now they support Type-C USB headphones and it is an end of the 3.5 mm headphone jack. Which we feel is a very bold step by a new entrant.
PROS: Premium design, Plenty of power, Affordable price
CONS: Only 64GB, no microSD slot, Camera could be better
Specs:
Le2:
5.5 in, 1920 x 1080 pixels, 16 M effective pixels, 8 megapixels, Qualcomm Snapdragon 652, 3 GB LPDDR3 RAM,32 GB ROM
LeMax 2:
5.7 in, Android 6.0 Marshmallow with EUI 5.6, Snapdragon 820 quad-core 2.15 GHz, 21MP with 6P lens & dual-tone flash, 64GB, 6GB RAM, 3100 mAh battery
OnePlus 3
Whether you‘re a One Plus fan or not, you will love this device for sure. If you talk about its design or its specs it has it all. One Plus has done
it again, though we didn’t liked the One Plus 2 as much we liked the first variant, but now we can easily say that this is the best ever phone by One Plus. Its 7.4mm-thick aluminium frame makes this handset a delight to both look at and hold. It’s great to see OnePlus including NFC in its third-generation flagship, but expandable storage will surely disappoint some. Inside the aluminum frame it has the 820 processor and 6GB of RAM which make it a future-proofed device whether you are a power user or an average user. The OnePlus 2 model was available in 16GB and 64GB versions; there’s only one OnePlus 3 and it has 64GB of storage. Performance wise we can say that this device may not have any ground breaking features but the whole package simply outperformed many devices in its price bracket and even in the premium segment.
What’s new:
What’s new as it didn’t break enough new ground but finally they have managed to ditching its irritating invite system finally.
Specs:
5.5-inch 1080p Super AMOLED screen, 6GB dual-channel DDR4 RAM ,64GB storage, Android 6.0.1, OxygenUI, Snadragon 820 CPU.
Pros: Great build quality, Value for money, Design
Cons: Battery life
LG’s modular G5
The most ambitious phone of recent years and it is a first modular phone from a major manufacturer that you can actually buy and use like a
normal handset. By press of a button the bottom of the G5 will pop out, allowing you to yank the attachment off the battery, and when you clip the battery into the new module you have to push it all back together. The LG G5 is an altogether different kind of handset. Not only that but Its aluminium build looks and the two cameras on its back are a pleasure to use. LG’s innovative Modular Type design gives the LG G5 the ability to transform into a digital camera, Hi-Fi player and more, while evolving to marry the traditional removable battery in a full metal uni-body design. With the G5, LG introduced a paradigm-shifting smartphone ecosystem — the LG Playground. As part of the ecosystem, LG brought forth a wide range of companion devices, aptly called LG Friends, to deliver fun while providing a whole new mobile experience that transcends far beyond the traditional smartphone boundaries. The very diverse range of Companion devices with LG G5 includes LG 360 VR, LG 360 CAM, LG Rolling Bot, LG Tone PlatinumTM, H3 by B&O PLAY, LG Smart Controller and LG Friends Manager.
What’s New
LG innovates and brings a brand new design concept in the smartphone segment, with dual cameras, and modular capabilities. The LG G5 is an incredibly ambitious device from LG, and it’s by far the most unique smartphone till date.
Specs:
Processor: Quad-core 2.2GHz Qualcomm Snapdragon 820, Screen Size: 5.3in, Screen resolution: 2,560×1,440, Rear camera: 16 + 8 megapixels, Storage (free): 32GB (23.5GB), Wireless data: 3G, 4G, Size: 149x74x7.7mm, Weight: 159g, Operating system: Android 6.0.1
Pros : Innovative Design, Dual Camera, removable battery, fast fingerprint
Cons: Price
Coolpad Max
Coolpad did such a great job designing this smartphone, strating from its great elegent packaging. The phone comes in Metallic body with, 
2.5D curved-edge glass display, It has dual speaker grills on the bottom side with a USB port in between. There is a 3.5mm audio jack on top side. The back side hosts 13 Megapixel camera and fingerprint sensor. The back also comes with two thick antenna lines. The box comes with a micro USB cable, power adapter, SIM pin, earphones, screen protector, back cover, user manuals, and of course the handset itself. The phone will be available in royal gold and rose gold colours option. The Coolpad Max smartphone flaunts a 5.5-inch full HD (1920*1080 pixels) IPS display and Full Metal Unibody. Under the hood is a Qualcomm Snapdragon 617 octa-core 1.5 GHz Processor paired and 4GB of RAM. Also on offer is 64GB internal storage. It sports a 13-megapixel camera on the rear and a 5-megapixel camera on the front. Also on offer is a 2,800mAh battery, a fingerprint scanner on the back and connectivity options like dual-SIM card slots, 4G LTE support, Wi-Fi, and USB.
What’s New:
Users get an encrypted “private space” for sensitive apps and data. You can enter the private space either through a shortcut in the dock or a bar just under the quick shortcuts in the notifications shade. The mode is useful as a way to avoid carrying two phones.
Specs:
5.5-inch 2.5D curved Full HD (1920×100) display, Gorilla Glass 4 coating, Android 5.1 Lollipop with Coolpad UI, 1.5GHz octa-core Qualcomm Snapdragon 617 CPU, 4GB, 64GB storage, microSD support by up to 64GB,
13MP rear camera (dual-tone LED flash), 5MP front camera, Wi-Fi, 3G/4G/2G, GPS, Bluetooth, USB Type C charging port, USB OTG, 2,800mAh
Pros: Built quality, premium looks, Dual mode, fingerprint scanner, good camera
Cons: Price
