Tarun Bhutani, Managing Director – AMANI
AMANI is one of India’s best mobile accessories brands with its online marketplace. They provide lightning deals in a wide range of fashionable mobile accessories. Their product range has Headphones, Earphones, Power Banks, Speakers, Travel chargers and other premiums Cables. AMANI is obliged to have millions of satisfied customers across Pan India and looking forward to serving more. For more information, and online shopping please visit www.amanimart.com AMANI products are also available on AMAZON and Flipkart. In an interview with Mobility India Mr. Tarun Bhutani explained about company roadmap.
How do you position AMANI in Mobile accessories market?
We offer 10 product categories in mobile accessories to the end customers which include the mobile battery, earphones, charging cables Speakers, Bluetooth products and many more. We are an upcoming growing brand which is been well accepted in the market. We as a brand always look to delivers value for money products without any compromise in quality. Our postsale support and on-time delivery are been appreciated by both customers and partners which has given us the confidence to secure a better market share with every moving quarter. We have seen steady growth in sales in the past few quarters and the credit goes to our quality rich products and our amazing team which is dedicated to scaling the brand to new heights.
How is AMANI looking at its operations and how do you distribute products in the
In this fast pace changing trend in design and technology, AMANI has heavily invested its time and effort in R&D to understand and fulfill the needs of the current and upcoming generation. We always keep in mind the needs of our customers and bring products best suited for the requirement in India at an affordable price range. We also launch various offers on every occasion. Recently, we launched ‘Buy one get one free’ offer on Valentine’s Day and we will be also launching offer to our customer this Holi.
We have over 50 regional channel partners across the country and we always support our
channel partners with our wide service network, which gives them the assurance and
confidence in selling AMANI products. Customers can also buy from our website
What are the strategies that you are considering while introducing a product in India?
While we have good reach and hold on T1 cities, we at AMANI always ask ourselves a question ‘Will my product appeal & reach to the T2, T3 city customers? With changing lifestyles, rural markets are also growing at a quick pace. Hence, we plan our distribution and support network in a manner that we can reach both urban and rural markets with the same zeal. We deal with our channel partners exceptionally well and extend our full cooperation to them.
India is already very competitive market, so what uniqueness is there which do you think expedite the growth of AMANI?
We have been in this mobile battery business for 9 years now and recently added the mobile accessories to our product range. With the R&D, quality, ability to conceptualize new designs and sales network being the core strength, we aim to deliver the highest level of customer satisfaction & confidence to our sellers. And, features being the first step of development, we at AMANI keep innovation a continuous process. In the strongly competitive market, our products are making a mark in securing consumers’ mindshare while they experience stunning quality. We believe our manufacturing strengths in terms of components, top quality products & designs, along with the best after-sales service is helping us to secure customer loyalty and be the most trusted brand in the Indian market.
What is your strategic roadmap for the year ahead?
We shall continue to bring out the best in the world of technology to the consumers. Our plans contain launching new products in the IT peripherals segment like cables, power banks, headsets and more. As a part of vision 2020, we have already started selling our products on Amazon and Flipkart. The rural and semi-urban area is a huge market potential, which needs to be further tapped. We plan to increase the number of partners, direct or indirect in these locations and we have started expanding our footprints in tier 2 and tier 3 cities, and we aim for increasing brand visibility and ensuring the availability of AMANI’s wide range of products across India. We aim for becoming the most trusted and popular brand known in the industry.
Any message you want to give to your partners and viewers?
Channel partners are brand ambassadors of AMANI. We at AMANI believe that channel partner are the strongest pillars of AMANI’s success. They play a vital role in penetrating the market and enhancing existing customer relationships.We value our relationship with our channel partners; they are very loyal to the AMANI brand. We always look at having a win-win situation with channel partners by supporting them with there requirements and attractive discounts and offers. This support will continue to further strengthen our relationships.