Zebronics, a renowned Indian brand, excels in Audio, IT & Gaming Peripherals, Mobile/Lifestyle Accessories, Power Solutions, Healthcare, and Surveillance Solutions with a mission to deliver high-performance, stylish products at affordable prices, making them accessible to every household in the country.
During an exclusive interaction with Mobility Magazine, Mr. Rajesh Doshi, Director & Co-Founder, Zebronics shares insights into the company’s innovative audio technologies and commitment to making premium home theatre experiences accessible to all.
How does Zebronics keep up with the evolving market trends and consumer preferences in the audio industry? Are there any specific trends you see influencing your soundbar designs?
There has been a growing adoption of immersive audio tech like Dolby Atmos, Dolby Audio, DTSx etc that creates a surreal and multidimensional soundscape. Aside from this, convenience in seamless connectivity to a variety of devices, smart-features like incorporating Google Assistant/Alexa to integrate into smart-home ecosystems are in the lead as well. We at Zebronics are at the forefront of Audio-Tech where in our latest soundbars offer a variety of specs to cater a wide range of consumers. Formerly seen as ‘luxury’, Zebronics has bridged the gap by making exceptional home theatres, accessible to all, justifying its goal to provide “Premium for Masses” & merging affordability with advanced tech like Dolby, transforming any home into an extraordinary Home Theatre.
Zebronics has made a splash with its recent foray into dual-subwoofer soundbars. What were your primary goals in developing this design, and how did you navigate the challenge of balancing powerful bass with a visually appealing form factor?
We recently launched the Zeb Juke Bar 9900 which represents several industry-firsts. A key objective was to create a rich and deep bass experience, perfect for movie enthusiasts and music lovers alike. However, integrating dual subwoofers while maintaining a sleek and stylish design presented some challenges. Our team meticulously balanced sound quality with aesthetics to ensure these soundbars seamlessly blend into any space and elevating the overall experience altogether.
Zebronics soundbars seem to be getting a big upgrade in sound quality. In simpler terms, how’s the listening experience changing for customers? More immersive or just better overall sound?
Over the past year, we’ve focused on several key upgrades. This includes incorporating advanced audio processing chips for clearer and more defined sound. Additionally, we’ve implemented wider frequency response ranges, allowing our soundbars to reproduce a more faithful representation of the original audio source. These advancements elevate the listening experience for our customers, offering them a richer and more nuanced soundscape.
What are the innovations you are looking at in sound technology in the near future?
Zebronics leads from the front in the ever-changing tech world through a focus on innovation and dynamic product development. We invest consistently in research and development, keeping up with emerging trends and the latest technologies. This proactive stance led to the launch of the Zeb Juke Bar 9900, a ground-breaking soundbar that sets new standards for Indian brands. Featuring a 5.2.4 channel surround setup and a powerful 725 watts output with Dolby Atmos and DTS X technology, it represents several industry firsts. Our approach to venture into new territories enables us to provide inventive solutions that adapt to the fast-paced technological landscape and meet the expectations of discerning consumers.
The soundbar market is quite competitive with numerous established brands. What do you believe sets Zebronics’ soundbars apart from the competition?
We understand the soundbar market is crowded, but Zebronics stands out in a few key ways. To begin with, we’re passionate about offering the latest technology at accessible prices. This means you can experience features like Dolby Atmos and Dolby Audio, DTSx and powerful subwoofers without breaking the bank. Next, we focus on user-friendly features. Our soundbars are easy to set up and use, with wireless connectivity and intuitive controls. Last, but not the least, we prioritize sleek and stylish designs that complement any living space. So, with Zebronics, you get a feature-rich, user-friendly soundbar that is considered as affordable luxury, making our motto to provide “Premium For Masses”
Zebronics operates across both offline and online platforms. How does the company tailor its approach for each market segment?
Zebronics strategically embraced the E-commerce boom in the early 2000s, establishing a robust presence on platforms like Amazon and Flipkart. Our tailored approach extends to B2C, B2B markets and we’ve partnered with leading retail chains in the LFR segments nationwide, catering to diverse consumer segments. Online platforms provide seamless product access, expanding our reach on third-party sites and our Direct-to-Consumer website. With over 50,000 nationwide channel partners, our supply chain effectively extends our brand to Tier-III and IV cities.
How does Zebronics ensure customer satisfaction through its support and warranty services after the purchase of a soundbar?
Each of our Soundbars come with a dedicated manual with FAQs to troubleshoot minor glitches and the same is available on our website as well. A dedicated support team is also available via phone / email to answer questions and troubleshoot any issues. Finally, our nationwide warranty ensures peace of mind by addressing any defects efficiently through our 135+ Zeb Care Service Centres &authorized service partners.
Covered By: Mobility India / Zebronics
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com roy@roymediative.com, 9811346846/9625243429.
