Titan launches touch-enabled Sonata watches sub-brand SF

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Titan’s SF sub-brand is the evolved version of Sonata’s older Super Fibre range of watches and targets urban male in the age group of 15-26 years, according to reports. At present, SF watches are manufactured in Hong Kong and China and imported to India. The touch-powered watch can be operated like a phone just by sliding it in all four directions and comes with dual time, water resistance, EL backlight, countdown timer, alarm, stopwatch, chime and a 100-year calendar. However, the SF adventure watches lack features like GPS, compass and altimeter.

The Titan touch series adventure watches are priced between Rs 1799 and Rs 2899 in 13 variants and are available at 8000 retail outlets across the country. Sonata brand launched by the Titan Company in 1997 clocked annual sales of 4.6 million watches in 2014 out of which one million were Super Fibre range of watches, as per reports. Titan Company is also working on a smart watch, according to reports.