The core value of Trovo is to make your life easier by providing you with high-tech, high-quality, and high-performance products. Trovo has only one objective- to create products that give the best experience to our audience. During a conversation with Mobility Magazine, Mr. Asit Bajpai – Head Corporate Sales; Mr. Sumit Wadhwa – Sr. Manager Marketing; and Mr. Sunny Shokeen – GM Marketing, Trovo India, share their market strategies, Make in India program and future plans.
Trovo India, established in 2018, is a prominent mobile accessories brand that provides power banks, chargers, etc. Recently, Trovo launched Made in India smart watches with PPP, pedometer, step watch and access to WhatsApp calls and messages. It has the finger lock which can be opened only with the user’s finger.
Speaking about their innovations, R&D, product development and channel policy, Mr. Sumit Wadhwa – Sr. Manager Marketing, Trovo India, shares, “Trovo provides premium products at pocket-friendly prices. We undertake a lot of preparatory steps before launching a product. First, we do thorough R&D and survey, develop a product concept and then send it for sampling. If it passes the next stage of R&D, then only we send for manufacturing. All our products are innovative, for example, if a user carries our high power bank, he needs not carry a charger or other power bank; he just needs to carry one product in lieu of the various other products. When it comes to selecting partners, first we assess the partner’s selling capacity based on his sales history, reputation in the market and other credentials. Then only we will appoint a partner. My message to partners is all should support the Indian brands and Made in India product providers.”
Briefing about their presence in gifting segment, Mr. Asit Bajpai – Head Corporate Sales, Trovo India, states, “For general as well for gifting, we have defined different market segments and developed products as per the requirements of the partners and the consumers in those segments. We have about 200 products specifically for the festive season. We are in regular touch with our partners and help them on how to promote these products.”
Talking about their online marketing policy, Mr Sunny Shokeen, GM-Marketing, Trovo India, asserts, “We see a big opportunity in online selling. Our main focus is on the B2B market. Our target segment is wide – users in the age group 16-60 years. We are planning to launch power supply products – power banks, chargers, quick PD chargers, etc. Today, smart charging is in growing demand. We want to launch more new products at attractive prices and scale up our volumes. We have strong relationships and strategic alliances with our partners, and we want to nurture them.”
