UBON is a leading Gadget Accessory & Consumer Electronics brand which provides innovative mobile accessories with latest technology and superior quality. During an interaction with Mobility Magazine, Mr. Gagan Malik, VP, UBON, discusses their business strategies, and their future plans.
Incorporated in 1999, UBON, headquartered in Delhi, is an India’s leading Gadget Accessory and Consumer Electronics brand that addresses the needs of ‘The Connected Consumers’ and ‘People on the go.’
UBON, with its tagline ‘Born to be free,’ strives to take freedom, fun and excitement to the end users. Today, the market in India is shifting towards wireless chargers, neckbands, wireless TWS, etc. UBON offers products such as Bluetooth Speakers, Headphones, Earphones, Chargers, Cables, and more than 125 accessories, designed with the latest technolgy.
The USPs of UBON is to deliver cutting-edge technology, fun, style and quality-driven products at different price segments. The brand positions its products as top-class products with innovative designs and new-age technology at affordable prices. The brand believes in communicating, delivering, and engaging the target audience.
The main motto is to deliver the best quality products to customers so that they can feel satisfied after using the products. UBON has undertaken strategic steps to remain profitable and create value for customers, effectively building on criteria such as quality, innovation, efficiency, and reliability with the vision of offering innovative products that can help the industry flourish.
Mandeep talking about the product range, says, “Our categories vary from data cable chargers to neckband speakers. We have an IT segment as well which provides keyboards, mic etc. We focus on providing superior at reasonable prices.”
Indian market dynamics are different.
The mobile accessories market in India is driven by the preferences of the increasing middle-class income group, particularly the influential millennial population. Consumers in India are now more mobile and socially fluid. Cashless society is gaining steam in the country; consumers are now more tech-savvy and digitally connected. They demand personalized, convenient, and immediate services.
“Made in India”
The government has taken steps like focusing on the National Logistics Policy (NLP), which helps in the development of the supply chain and is essential for the manufacturing of electronic products with higher domestic value addition.
The vision of National Policy on Electronics 2019 (NPE 2019) is to position India as a global hub for Electronics System Design and Manufacturing (ESDM) by encouraging and driving capabilities in the country for developing core components, including chipsets, and creating an enabling environment for the industry to compete globally.
Electronic components are the basic building blocks for the electronics industry and entail maximum value addition. Therefore, a vibrant electronic components manufacturing ecosystem is vital for the overall long-term and sustainable growth of electronics manufacturing in India and is essential to achieving a net positive balance of payments (BoP).
UBON wants to add about 5000 employees to its family. The brand plans to extend its family. The brand offers a great employee experience that lets the entire team feel valued. The brand has always been nurtured to improve employee retention while building a happier, healthier business.
Talking about the product range and the main aim, Mr. Gagan Malik says, “We plan to extend our employees to 5000 and simultaneously increase the category of products as well.”
As a tech disruptor, UBON always aims to provide best-in-class technology products to its consumers. The brand believes that innovative devices not only provide faster connectivity but also bring innovation, which is something that many users are looking for these days. The brand wants its users to have an astonishing experience and has been working towards it for quite some time now. Mr. Gagan Malik reiterates, “We focus on good quality products for the public of India and plan to keep on adding new products and new categories. At UBON, we believe in innovation. “
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