The festive period has always been important to Indian companies. In the post-pandemic world, the festive season is both a challenge and an opportunity for the brands and marketers in India. Due to the pandemic, the festivities in the first 2 quarters of the FY were a near washout. Since the prices are also at an all-time high, customers would opt for lightweight and trendy gadgets that are not only stylish but also easy on the pocket.
UBON’s Festive Season strategy
“With the festive season here, we are focusing more on the audio category, especially home theatres and LED TVs driven by customer schemes; we are trying to connect to the ground level customers more than before,” said Mr. Mandeep Arora, Co-Founder, UBON.
This year, brands are trying to come up with innovative solutions to reach out to their consumers at their door steps and are optimistic about seeing a stable growth for the next few months.
What special about the current festive season?
“This festive season (Oct 2021 to Jan 20222), the market sentiment is definitely oriented towards the audio-line and LEDs; we are expecting a big turnout for these categories,” opines Mr. Mandeep Arora talking about market sentiments.
Festive season is an important period for the any industry in India; it is the time when consumer spending is at an all-time high. One of the leading audio manufacturing & mobile accessories brands UBON has multiple launches planned throughout the season to cater to the increasing demand in mobile accessories world.
Brands are learning that partner marketing is a smart way to broaden their audience and drive growth and sales of their products. Partner marketing, which is creating mutually beneficial relationships between brands and other businesses, is a fast-growing sector in the marketing world and is becoming a part of the marketing plans of most of the brands.
UBON’s Partner Schemes
“This festive season, we are doing aggressive branding, marketing and retail activities in association with the channel partners. We are launching 360-degree campaigns, via digital platforms as well as the offline channel,” said, Mr. Mandeep Arora. “We are actively pushing towards new verticals and categories in order to support our partners. The more variety they have, the more leverage they have while approaching their customers.”
Partners play a vital role in keeping the lines between manufacturers and users operating smoothly. They can expedite response times, enhance a company’s reach and even create value-added packages. Partners play a unique role in that they are the bridge between the brands and end customers.
“We have just started and there is long and exciting way to go ahead. Together with our partners we are going to rock,” concluded Mr. Mandeep Arora.