U&i takes its brand promotion a level up through branding at the cricket stadiums during the ongoing India-South Africa 5-match T20 Cricket Series (from June 9-19, 2022). Through this initiative, U&i plans to create a robust brand image by directly connecting to the viewers—those at the stadiums and also to those watching on their TVs. Branding across diverse platforms will definitely benefit U&i and help in creating a strong brand image.
U&i has been the prime mover in bringing the latest innovations to the consumers thereby consolidating their position in the market. U&i team has seasoned and talented professionals with decades of experience in the area of designing and providing lifestyle products that offer higher customer satisfaction.
Speaking about their branding during the India-South Africa series, Mr. Paresh Vij, MD of U&i, comments, “We are very much excited to be promoting during this cricket series and it is a great pleasure to reach the Indian consumers directly through this platform. For the Indian audiences, particularly to the youth, cricket is like a second religion so we did not want to miss this opportunity. We are sure that this initiative will help U&i and the partners a lot. In future, we want to be part of more such events.”
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