The Panel Discussion on the topic ‘Unravelling the latest technologies and customer preferences in the mobility accessories market.’ The discussion focused on the growth of smart accessories, rapid technological advancements and evolving consumer needs in the mobility sector. Panelists emphasized how smart accessories, including AI-powered devices, wearables, and IoT-enabled solutions are reshaping the future of personal mobility. With the increasing adoption of smartphones, electric vehicles, and connected devices, there has been a surge in demand for innovative accessories that enhance user experiences, convenience, and connectivity. Experts discussed how smart accessories are playing a vital role in complementing mobility products, improving efficiency, safety, and overall functionality.
MODERATOR: Mr. Sukanta Dey, B Tech from IIT Kharagpur and an MBA in Finance and Marketing from IIM Kolkata.
PANELISTS: Mr. Gopal Jeyaraj, Country Head – SAARC, Promate Technologies; Mr. Kapil D, National Sales Head, LYNE; Mr. Vishal Shukla, Co-Founder, Tessco Mobiles; Ms. Anshika Jain, Senior Research Analyst, Counterpoint Research; Mr. Siddharth Jain, Head of Business Development, Riviera; and Mr. Amit Goel, Founder, Innotech Advance Machines Pvt Ltd.
MODERATOR: Sukanta Dey, B Tech from IIT Kharagpur and an MBA in Finance and Marketing from IIM Kolkata.
“Today, smart accessories have become style statements. AI is dominating the mobile accessories and the smartphones. It seems that today customers are shifting from price-sensitive stage to value-driven stage which is a positive development. To stay ahead in the competition, it is imperative that the brands should focus more on quality, functionalities and technology than on the price. Brands also should adapt quickly to the rapidly changing market demands and customer expectations.”
Mr. Gopal Jeyaraj, Country Head – SAARC, Promate Technologies
Promate Technologies, the world leader in electronic and computing DMS (Design and Manufacturing Service) with extensive experience in product development and vertically integrated capabilities, boasts a diversified product line, including mobility accessories, IT peripherals, photography enhancements, digital gadgets and consumer electronics and more. Promate today caters across the globe 1,200 plus products in over 20 categories. The Indian consumers are rapidly adopting new technologies and are willing to invest more in premium products with the right features. Today, Indian consumers are willing to spend for the right product and the right quality. In India, Promate with its main focus on the mid and premium segments has witnessed a significant growth in market share.”
Ms. Anshika Jain, Senior Research Analyst, Counterpoint Research
“The users who purchased low- and mid-range smartwatches in 2022 and 2023, did not get the desired satisfaction due to low accuracy of the readings and under performance of the devices. The 2025 is a correction year where the providers should incorporate high quality sensors, accurate indicators, superior displays and localization to push up the demand for their smartwatches. This can be achieved only through analyzing the customer feedback, rigorous R&D and delivering high quality.”
Mr. Kapil D, National Sales Head, LYNE
“Lyne is a pioneer brand in the smart accessories and audio products industry dedicated to delivering premium quality, innovative designs and stylish appearance. Smartphone penetration has increased significantly since 2010. Smartphone usage today is 75% and is expected to cross 90% by 2030. Brands need to offer best possible quality at the right price-points to attract demand. At Lyne, we believe in making cutting-edge technology accessible to users, especially the youth.”
Mr. Vishal Shukla, Co-Founder, Tessco Mobiles
“Tessco Mobiles is a pioneer in mobile accessories, committed to enhance the tech experience with innovation, style, and quality. As a leading manufacturer and distributor of mobile accessories, we offer a diverse range of high-performance products, including Bluetooth speakers, headphones, power banks, and more. With a strong pan-India presence, we pride ourselves on delivering reliable and affordable accessories that meet the highest standards of excellence. Looking ahead, the mobile accessories industry is expected to grow at a CAGR of around 10% until 2030. Factors contributing to this growth include increased disposable income of the consumers and growing urbanization in India. With over 700 million smartphone users in India, the demand for mobile accessories will continue to rise.”
Mr. Siddharth Jain, Head of Business Development, Riviera
“The mobile accessories industry can be divided into two broader customer segments: One located in the major cities and the other in smaller towns and villages. The city customers primarily purchases accessories via e-commerce platforms. These consumers see accessories as part of their lifestyle, in addition to their features. They prioritize the value these products bring rather than focusing on price. For the second segment of customers from tier 2 and tier 3 cities and the rural areas, price is the most important factor. They seek the best possible quality at affordable prices. At Riviera, we are working to strike a balance between these two customer categories and capitalize on the opportunities. We are putting in significant effort and have seen promising results in both the offline and online markets. Customer satisfaction is the key to success which helps to build brand loyalty, drive sales and long-term success in the current competitive market.”
Mr. Amit Goel, Founder, Innotech Advance Machines Pvt Ltd
Innotech Advance Machines offers a diverse range of products including OTG, earphones, chargers, power banks, smartwatches, TWS earbuds, Bluetooth speakers, and data cables is one of India’s most trusted OEM/ODM partners for mobile accessories. We closely monitor consumer behaviour, do market research and watch social media to understand better what consumers are seeking in smart accessories. Additionally, we collaborate with tech companies to integrate the latest advanced features into our products. We have built a robust supply chain that enables us to quickly adapt to the latest trends, ensuring that we deliver the best quality products to customers. Our focus is on maintaining long-term relationships with the customers by offering excellent service and top-quality products. Recognizing that Indian consumers are highly price-sensitive, Innotech pays close attention to balancing the affordability and quality.”
In a Nutshell
As the consumer expectations grow, companies are increasingly focusing on creating high-quality, feature-rich, and aesthetically appealing products. This trend is driving the expansion of the smart accessories market, positioning India as a key player in the global mobility industry. With continued innovation, the future of smart accessories looks promising. The panel discussion highlighted the rising opportunities for partners and entrepreneurs in the accessory space provided they focus on R&D and latest technology to meet the customer needs and ensure satisfaction.
Covered By: Mobility India / mobility accessories market
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