URBAN is a Leading Mobile Accessories and Technology brand that believes in creating experiences with its Unique and Innovative Products, which are carefully curated to make life easy, hassle-free and easy to use.
During an exclusive interaction with Mobility Magazine, Mr. Aashish Kumbhat, Co-Founder, URBAN Smart Wearables, takes us through the journey of 20 years.
Journey & Vision
URBAN is a part of Sunshine Telelink, who is trying to provide the best in technology since 2008. The organisation which started with High-Quality Chargers has now transitioned into a technology brand that is developing unique and innovative products that solve real-time problems.
The organisation under the leadership of Mr. Aashish Kumbhat is looking to expand beyond South India through their expansive portfolio and new product category. Their vision is to provide the best experience, with products & technologies that are affordable yet premium.
Strategic positioning
URBAN is a leading brand in Smart Wearables and a top seller in the Southern Region. As the brand transitions into a more comprehensive technology provider, it aims to address real-time challenges with innovative, advanced products. To establish a strong presence in the Wireless Open-Ear TWS Earbuds market, URBAN plans to expand its portfolio with unique offerings. Additionally, the brand is set to enhance its soundbar lineup with four new models across various price ranges and sound outputs.
Focus on Home Audio
Redefining the Home Audio Category, URBAN is set to launch 4 new models that include Dolby Atmos outputs and cover different price points and power outputs. While South Indian market is big for Soundbars and we are trying to capture as much market as possible market share.
Stronger Approach in Southern India
URBAN intends to strengthen its presence in southern India. The strategy underscores the company’s steadfast commitment to meeting consumer demands and enhancing the accessibility of its products. By venturing into local markets, the company aims to create a broad spectrum of consumers, thereby creating its prowess in the mobile industry.
Mr. Aashish Kumbhat says, “The main pillars of success for the brand are excellent customer service and support; Innovative and Unique product portfolio and an eye for design aesthetics. We are eyeing a 10% market share in South India for Soundbars and Wireless Open-Ear TWS.
Covered By: Mobility India / Urban
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