Urbn has a team of tech enthusiasts and modern trendsetters who see tech gadgets not just as lifestyle gears but as extensions of ourselves. During an exclusive interaction with Mobility Magazine, Mr. Sagar Gwallani, Founder, Urbn, delved into the inspiring journey of building one of India’s most dynamic tech accessory brands, inception of Urbn, which was founded with the vision of simplifying technology for modern consumers, the idea stemmed from a clear gap in the market for smart, user-centric, and stylish tech accessories, and revelaed the road ahead.
Journey
When we founded URBN in 2019, we saw a clear opportunity. Smartphone adoption in India was growing rapidly, but the accessory market wasn’t keeping pace. Consumers often had to choose between low-cost, unreliable products or expensive international ones.
URBN was created to bridge that gap — to offer high-quality, performance-driven, and well-designed charging solutions that people could trust and feel proud to use.
Milestones achieved
In the early days, one of our biggest challenges was educating customers about quality — explaining why a well-engineered, safe, and certified product costs more but delivers real long-term value. Building credibility as a new Indian brand in a market dominated by global names was another major hurdle.
We focused on what we could control: complete in-house product development and testing within our captive unit. Every URBN product goes through extensive durability and safety checks before launch. Over time, consistent quality and honest communication built the trust that forms the foundation of our brand today.
Core product lineup
Our core range includes power banks, wall chargers, and cables, with growing extensions into wireless and travel charging solutions.
Among these, our MagTag and Nano series have been standout performers. The MagTag power banks redefine convenience with magnetic attachment and superfast charging, while the Nano series focuses on ultra-compact portability without compromising power. These products work because they solve real user pain points — from bulky designs to slow charging — while maintaining a clean, minimal aesthetic that reflects modern tech lifestyles.
Approach
At URBN, design and engineering go hand in hand. Every idea starts with understanding how people actually use their devices — at home, at their desks, or on the move.
For example, our Nano Series, the smallest 10,000mAh and 20,000mAh power banks in its class, uses high-density batteries to deliver big power in a small, lightweight form. The soft-touch premium finish ensures it doesn’t scratch your phone when stacked. Similarly, our GaN Pro adapter range, from 20W up to 200W, was created for users who want a single, compact charging solution for all their devices — without compromising performance or aesthetics.
Competitors
URBN’s USP lies in the perfect balance of reliability, cutting-edge technology, and meaningful design.
Our customers have validated this — the Nano Series holds an Amazon Best Seller badge, and our products consistently maintain 4+ star ratings across platforms. What truly sets us apart is our end-to-end development process, where we work directly with component manufacturers, integrate the latest technology, and maintain strict quality control at every stage.
With our in-house lab and QA team operating within a captive unit, every product goes through multi-stage testing to ensure it meets the highest standards of safety and durability. That’s how we’ve built a brand trusted for dependable, long-lasting performance.
Upcoming Launches
We’re constantly pushing the boundaries of what’s possible in charging technology. Our upcoming products are designed to be faster, smarter, and more efficient — whether you’re charging at home, in the office, or on the move.
We’re also exploring new formats of wireless charging and smart accessories that make everyday tech use more seamless and intuitive. Whatever we launch next will continue to carry forward URBN’s philosophy — reliable quality, advanced technology, and design that enhances daily life.
Future Plans
Our long-term vision is to make URBN a truly global Indian brand — taking our design sensibility, innovation, and reliability to users around the world. We’re actively working to expand our footprint internationally while deepening our presence across India.
A key part of this journey will be strengthening our R&D capabilities to drive faster innovation and develop new product categories that make technology more effortless and enriching for users. Our focus will always be on creating products that combine smart functionality, lasting performance, and thoughtful design — keeping URBN at the forefront of the modern tech experience
Mr. Sagar while summing up says, “Urbn was founded with the vision of simplifying technology for modern consumers. The idea stemmed from a clear gap in the market for smart, user-centric, and stylish tech accessories that combine functionality with aesthetics. We remain committed to developing products that blend intelligent functionality, durable performance, and refined design, ensuring URBN continues to lead and shape the modern, user-centric technology experience.”
Covered By: Mobility India / Urbn
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