American consumer electronics giant, Westinghouse, has forayed into India and has launched five ‘Made-in-India’ TV models. The brand has entered into an exclusive licensing agreement with the Indian manufacturer Super Plastronics Pvt Ltd (SPPL). As per the licensing contract, Westinghouse’s manufacturing, branding, designing, packaging, and retailing supply chain will be handled by SPPL, the 30-year-old manufacturer of home-grown brands. The products will be available to the customers on India’s biggest e-commerce marketplace, Amazon, ahead of the Great Indian festival season.
The prices of the newly launched ‘W-series’ starts from INR 7,999. The series includes a 24-inch Non-Smart LED TV and 4 Smart Android TV models – 32-inch HD Ready, 40-inch FHD, 43-inch FHD, 55-inch UHD.
The 24 Inch non-smart LED TV is priced at Rs 7999 which comes up with 20W speaker output, 2 speakers, Audio Equalizer, and Automatic Volume Level audio features, and has an HD Ready display of 1366 x 768.
The 32-inch HD Ready and 40- inch FHD smart Android TV is priced at Rs 12,999 and Rs 18,499. Both the devices are powered by Android 9 which has an ultra-thin bezel and comes with 24W speaker output, HDR, surround sound technology, 400 nits brightness, 2 speakers, 1 GB Ram, and 8 GB ROM to offer a smooth viewing experience.
The brand has come up with a 30W speaker output in the 43-inch FHD TV which has an ultra-thin bezel and is priced at Rs 20,999. The model is powered by Android 9 which comes up with High Dynamic Range, 500 nits brightness, Surround Sound Technology, 1GB Ram, and 8GB ROM.
A very well-designed UHD 55-inch model priced at 32,999 has an ultra-thin bezel powered by Android 9. The device comes up with 40W speaker output, offers HDR10, 2GB Ram, Surround Sound Technology, 500 nits brightness, 8GB Rom, and 2 speakers.