Voltas, widens its 2021 product portfolio with a dynamic range of ‘Voltas Fresh Air Coolers’ available in a wide range of tank capacities and five different sub-categories – Room Air Coolers, Desert Coolers, Tower Coolers, Window Coolers, and Personal Coolers. A total of 48 SKUs have been launched this year. The launch consolidates its leadership position in the Cooling Products space.
Specially designed to deliver in all kinds of Indian climate, the new gamut of best in class air coolers comprises of one-of-a-kind features in select models; such as eco cool mode, mosquito repellent, WiFi connectivity, smart humidity controller, turbo air-throw, and pre-soaking cooling pads. The range also consists of Windsor with 4 sided cooling advantage, Epicool with contemporary design and ultra-cooling, Virat with a sturdy metal body for the entry level segment, and Alfa fresh with purification advantage.
Commenting on the launch of the new range of Air Coolers, Mr. Pradeep Bakshi, Managing Director & CEO, Voltas Limited said, “At Voltas, we have always kept customer-centricity at the core of innovations. Our latest range of Air Coolers is a perfect addition for Indian homes this summer. Whether it is for dry conditions of North & Central India, or the humid conditions of South and the coastal belt, we have a range of Air Coolers to suit different requirements. With the IMD’s summer forecast of above normal temperature, we look forward to an increase in demand for this category”
Voltas has further reinforced its leadership position in the Cooling Products space, by launching the new enhanced version of the Voltas Maha Adjustable Inverter AC. The launch comes with the backdrop of ‘India’s Cooling Habits’ study conducted by Voltas during the pandemic last year, which reflected that, more than 70% of consumers used their Inverter ACs for more than 8 hours, while over weekends 60% of consumers used their Inverter ACs for more than 12 hours.
Based on the cultural insight of Indians opting to ‘adjust’, the Voltas’ Maha-Adjustable Inverter AC comes with a unique value proposition of ‘Flexible Air Conditioning’ that allows the user to choose from multiple tonnage options. Consumers have the ability to switch within 0.75 Ton, 1 Ton, 1.2 Ton, 1.5 Ton or 2 Ton, depending on the ambient heat or number of people in the room; leading to savings and optimization of running cost.
Voltas Beko, a JV between India’s No. 1 AC Brand, Voltas and Europe’s leading free-standing consumer durables player, Arçelik of Turkey, announced the expansion of its home appliances portfolio, custom-designed for Indian households. The company is strengthening its portfolio with the launch of a range of home appliances that include air coolers, microwave oven, washing machine,dishwashers and refrigerators.
In keeping the brand promise and commitment to stand by the ‘Make in India’ initiative, Voltas Beko unveiled an array of revolutionised products, offering advanced technology and energy efficiency features while catering to the individual needs convenience and the comfort of consumers. Designed to simplify every day, the brand has slated to launch a 5 Star rated Top Load Washing Machine, having industry-defining USPs like Fountain Wash and, adjustable Jet function. The overall Washing Machine portfolio will now cater to 7.5 to 14 kg capacities. In the Semi-Automatic Twin Tub Category, the brand will introduce Stainless-Steel Tub
Machine and Hygiene Boost Series. All product offerings in the Semi-Automatic Twin Tub category shall have along with a 5 Star Rating.
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