VARNi is a brand of mobile digital accessories that specialises in high-quality products and mobile accessories.
During an interaction with Mr. Praveen Mali, CEO of Varni Technology, and Ms. Runa Awantramani, Marketing Manager -Varni Technology, Mobility Magazine discusses the mission of thecompany, how the company has spearheaded its business and the future it envisages.
Take us through the journey.
Varni was established in 2009 by VARNi Technology, a product trading company based on quality, production and sales as one of the new electronic product brands. products for accessories, strict quality, novel design, and product sales at home and abroad, especially in India.
What are the various product lines that you operate under?
VARNi has positioned itself as the national premium mobile accessories brand, which includes wireless speakers, headsets, wireless headphones, power banks, mobile batteries, USB Cables, Touch Screen, LCD, Spare Parts, Mobile Case, and a plethora of other products covering the entire mobile spectrum are available.
Ms. Runa Awantramani, Marketing Manager -Varni Technology, Mobility Magazine says, “The company has been heavily into batteries. The usage of mobile phones has increased over the for the past few years, there has been an urgent need for batteries in the market.
What are the opportunities that you see in the market?
The brand has been doing quite well and there is a lot of potential in the market. I am quite optimistic. The market is expected to be good due to an increase in demand for smartphones and their accessories.
Talking about the potential in the market, Ms. Runa Awantramani, Marketing Manager, Varni Technology says, “We see a lot of opportunities in the mobile accessory segment as smartphones. The Indian market will continue to grow in size, with demand being driven by replacement needs as well as new customers are switching to smartphones. We started off as a brand focusing on power banks, speakers. Within a short period of time, we progressed to other mobile accessories such as USB cables, touch Screen, LCD, Spare Parts, Mobile Case, etc.
Who is the target audience?
Rapid urbanization, an increase in per-capita income at a global level, and a higher inclination towards social-networking sites, as well as a growing demand for fashionable mobile accessories, particularly among young people generation, are expected to drive the growth of the mobile phone accessories market in the coming years.
The main audience of the brand is the younger generation between 25 and 50 years of age.
According to Mr. Praveen Mali, CEO of Varni Technology, “We aim at the younger generation for our products. We feel that the younger generation needs more trendy and premium products, so we are trying to provide the best innovative technology to the youth. “
What is the differentiating factor or USP of the products?
The brand focuses on providing quality products at a premium price. VARNI doesn’t believe in competition as it feels that the products are testament to the quality. VARNi has many years of marketing experience and one-stop design research and development.
VARNi manufactures mobile phones of higher quality. VARNI brand to “create value, achieve professional” with the goal of “allowing customers to experience the fashion trend of electronic product development,” for many countries around the world to develop, design. A reasonable product style, an effective marketing plan, a highly efficient internal management system, and to establish a good reputation in the national market, enterprise culture and atmosphere in the national market highlighting the company’s brand value. This further improves the global sales network, which has laid a solid foundation.
Quality of life and products
Mr. Praveen Mali, CEO of Varni Technology, emphasises the differential factor of the company, “We don’t believe in competition, but we definitely believe in the quality of life of the products, so our products are bets on quality at a premium price. “
How do you feel about Make in India?
As consumers mature, the Indian smartphone market will need to mature too; and given the government initiatives towards making India digital, a lot of mobile handset brands are urged to showcase best products for consumers to buy.
Varni offers the best technology with the most user-friendly functionalities at premium prices.
Varni has always nurtured the relationship with the dealers. As a brand, Varni values both and keeps on coming up with new offers which aim at helping consumers and dealers equally, and on coming up with new offers which aim at helping dealers who stood by the brand and helped them grow even during the most trying times.
Talking about the dealer relationship, Ms. Runa Awantramani, Marketing Manager, Varni Technology says, “We have about 2000 happy dealers across India and the journey has been quite eventful and exciting. “
Varni has recently participated in Mag World Expo 2022 in Bangalore, which showed a display of different types of mobile devices and a number of dependent products like mobile accessories, IOT. Under one roof, you’ll find smart wearables, cameras and related accessories, Bluetooth devices, and more.
While concluding, Ms. Runa Awantramani, Marketing Manager, Varni Technology, talks about the brand’s participation in Mag World Expo 2022, saying, “The mobile accessory business is giving opportunities for people and we are very happy to be a part of Mag World Expo 2022 to focus on mobile related gadgets. Mag World Expo 2022 will focus on opportunities for people, and we are very happy to be a part of it. mobile related gadgets. “
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