Videotex International is a leading original design manufacturer (ODM) of television sets in India. The company, which started manufacturing LED TVs under its own brand name in 1984, gradually became a major ODM supplier for Black and White TVs, CRT TVs, TV Video & Power Boards, LCD and LED TVs in India. Since its inception in 1984, with four decades of experience, Videotex has grown by leaps and bounds into one of the India’s most trusted and leading ODM and OEM manufacturer.
During an exclusive interaction with Mobility Magazine, Mr. Arjun Bajaj, Director, Videotex, reveals about the journey of their company, its policies and various strategies.
Videotex is the only official strategic ODM partner of webOS in India and offers webOS TV solutions to multiple leading Global and Domestic Brands in India. As a leading ODM/OEM manufacturing TVs since 1984, today, the company offers LED televisions ranging from 32 inches to 75 inches and Cloud TV and Android TV solutions to more than leading 15 brands. The Company has also introduced a complete range of QLED TVs ranging from 32 inch to 75 inches in webOS. Now the company will soon start offering Google TV solutions to its partner brands in India.
The Smart TV concept has transformed a lot over the last few years, and certified solutions have become the main technology adopted by the customers. And there is a huge shift from the 32-inch to the 43-inch size. Obviously, the trend is towards mega sizes now.
Today, the brand manufactures Smart TVs with the best features at reasonable prices and additional features at even more affordable prices to keep up with the latest trends. Vidoetex’s products are much superior and competitively priced in comparison to other providers as they are vastly known for providing the best quality Products at the best prices.
Videotex fine-tunes their pricing policies according to the market trends to bring the most exclusive, best-quality products at the best prices. Currently, people are looking for bigger TVs and want mega sizes to make the most of the entertainment available on the OTT and other platforms along with a smooth user-friendly interface. What Videotex focuses is majorly on Picture Quality and Sound Quality which is what ultimately provides the experience the customer is looking for.
Scope of TVs in India
The market is huge, and there’s a lot of scope for TVs as people are shifting to bigger sizes like 43 and 55 inches, offering a lot of opportunities. Videotex maintains sufficient inventories, forecasts demand, and works towards set targets, closely monitoring the market situation.
In India, Videotex, having the best brands in their clientele, witnessed significant growth in FY2022-23. The brand has an advanced manufacturing setup and continues to invest in backward integration and is focusing a lot on localisation.
The brand is also working on providing gaming dashboards for gamers. Videotex foresees loads of opportunities in the high cost as well as low-cost solutions with AI services. Introducing new technologies and keeping up with the latest trends is one of Videotex’s main USPs. The company will soon be starting its new highly advanced LED TV manufacturing facility with state-of-the-art production lines and machinery, making it one of country’s best high tech manufacturing units.