VIL offers a unified Vodafone RED experience to all postpaid customers


Vodafone Idea Limited announced the completion of its postpaid consolidation journey by bringing all Idea post-paid subscribers under a single umbrella of Vodafone RED. All Vodafone Idea postpaid customers can now avail benefits of the Vodafone RED plan, a uniform customer service, and an enhanced digital experience.

Benefits to Vodafone RED customers: Unified customer service & digital experience; No separate on-boarding and service experience for Idea customers; Vodafone RED Family subscription; Pooling, Sharing, Data Rollover; Access to Vodafone Play; and Enjoy Premium Content – Netflix, Amazon Prime

This consolidation is a major step towards its synergy realisations and has led to process standardization for both the retail and enterprise customers. It will enable the company to provide a uniform customer experience through self-service channels with enriched menu options on IVR, USSD, MyVodafone App and Websites for availing products, services and making payments. Erstwhile Idea postpaid customers now do not need to go through a separate on-boarding and service experience. They can now avail Red Family subscription, a single bill for entire family, access to Vodafone Play, premium content and a bouquet of other value added services.

Announcing the completion of postpaid consolidation, Vishant Vora, Chief Technology Officer, Vodafone Idea said, “The consolidation of Vodafone and Idea postpaid customers is a major step towards our vision of one company, one network. One of the biggest and fastest migration in the telecom space, this has led to operational synergies and process standardisation for both our postpaid retail and enterprise customers. It enables us to provide enhanced customer experience to our postpaid users.”