Vismac offers an assortment of high quality products at affordable prices. The brand aims to be the one-stop shop that offers a wide range of mobile accessories and lifestyle products with use of most advanced manufacturing technologies. In an exclusive interview with Mobility Magazine, Mr. Rohit Kamboj, CEO of Vismac Technologies, elaborates on the vision and mission of the company, brand’s policy and the scope of Make in India.
Vismac is the leader in mobile accessories like Premium range Charging cables, wall chargers, Bluetooth speakers, wireless chargers, and other mobile accessories. The brand has been manufacturing in India for more than two decades and offering high quality products that are affordable.
What is the aim of the brand?
The main aim of Vismac is to offer high quality, made-in-India products so that Indians get international standard quality products at a very affordable price.
Good quality mobile phone accessories are gaining traction, especially in India, due to the rising demand for high-quality, durable, and unique-featured gadgets. The purchase of mobile phone accessories through online channels is gaining popularity due to the high penetration of mobile broadband in the region.
The tastes and preferences of consumers have changed with the latest trends sweeping the market and they are looking for quality products. Hence, the brand also focuses on high-quality products at affordable and reasonable prices.
Vismac also aims to promote “Make in India” and uses it as a marketing tool to promote the brand. The brand is currently manufacturing 60% of its products in India and aims to manufacture all their products in India.”
“Every month we add new products so that we become 100% Made in India by this year’s end.”
What is the scope for Make in India in the market?
The consumers in India wants to switch to Made in India products but they have to opt for international products due to quality and durability issues in Indian manufactured products. At Vismac we prioritizes consumer tastes and preferences and completely indulge ourselves in developing innovative & cutting-edge technology and enabling Indian consumers to products which are having high quality, durability and are in comparison to International standards.
“We have a strong base in Northern India Now we are planning to reach 6-7 states in Southern India. We aim to bring the best innovative high quality products at affordable prices. “
What message would you like to convey to the customers?
Vismac understands the consumer’s requirements, preferences and has a grip over the products. We have a thorough knowledge of the market as well. We want to convey to our consumers that made in India product can match or even surpass international quality and can be availed at much affordable prices. It is the right time to take Indian products to an international level.
We expect the competitors in the manufacturing industry also to promote and provide quality products in the market and help to strengthen the ecosystem.
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