vivo announced that it has successfully delivered 1 lakh smartphones between 10th May and 10th June 2021 through its unique VIVO Smart Retail Initiative (VSR). The first of its kind click-to-mortar model allows the customer to experience and buy vivo products and services from the safety and convenience of their homes.
Reiterating its continued commitment towards mainline retail and enabling business continuity through an agile solution, the company launched VIVO Smart Retail Initiative last year. The initiative, which helped bridge the gap between retailers and consumers in the post-pandemic world, has benefitted retail partners with an average increase of 10% in business (in value terms). The company successfully managed to achieve this landmark figure with the support of 7000 retailers and 6000 vivo Brand Ambassadors (VBA’s).
Commenting on the accomplishment, Mr Nipun Marya, Director – Brand strategy, said, “The year 2020 was a time of extreme stress and uncertainty for business. So, we decided to create this unique lead generation platform last year to provide business continuity to our partners during the unprecedented crisis. VIVO Smart Retail’ has been a successful customer-centric innovation, and we are delighted to witness such an overwhelming response! This initiative is a testament to our commitment to ensure our consumers’ safety and wellbeing while providing business continuity for our retail partners. Since its inception, through VSR, we have provided quality service to our customers without compromising their safety and wellbeing. Aligned with our motto #VDeliverJoy, we hope to continue to deliver a smooth & hassle-free user experience.”
The innovative model was launched last year to cater to the pent-up smartphone demand across the country by leveraging the brand’s vast retail network while adhering to all statutory requirements and regulations of the Government. As a responsible corporate, vivo helped retailers regain business footprint and ensure they can address consumer queries in an efficient and streamlined manner.