vivo, the smartphone brand, announced a new brand campaign Real People, Real stories that attempt to bring real stories of people who are making a difference with their work, and also to provide a platform to the community of young aspiring film makers to showcase their talent to the world by telling real stories from various parts of India.
Under the campaign, two inspiring stories are presented which have been shot on a vivo smartphone. The campaign highlights the attempts of people making a difference with their work, bringing #DelightEveryMoment to people around them. The two films are only start of what lies ahead as a platform that will bring many such heartwarming stories of human connections to the world aimed to delight the audience.
People are adapting to new ways of expressing their emotions, to fight the pandemic and the smartphone has emerged as the most significant part of our lives – be it to study, work, to get entertained and express yourself.
Speaking on the launch of this initiative, Mr. Nipun Marya, Director Brand Strategy, vivo India, said, “The campaign Real People Real Stories is also a reflection of what vivo stands for as a brand that is a brand that is young and aims to bring joy to humanity. Going ahead, our aim is to bring many more heartwarming stories to the fore front and give more film makers a platform to showcase their talent to the world.”
Film 1: The first film, shot by talented filmmaker Samay, presents the story of Anuradha, founder of Reach, a school for children with learning. With assisting Shoojit Sircar in the past, Samay has worked with some of the leading brands in India, along with directing short films like ‘Ten past twelve’ and ’Madhab’.
Commenting on his work, Director Samay Bhattacharya, said, “Creating a platform to showcase real stories will help in bringing some of the hidden gems of our country. The shots captured were to highlight the joy of the students, and how technology is bringing us closer even during these tough times is truly remarkable.”
Film 2: The second movie is a story of a woman from Lucknow who pursued her dream for a bakery and create recipes which are healthy and enjoyed by everyone including those who face lifestyle chronic diseases such as diabetes. The film has been shot by Sagar Kapoor in Lucknow and encapsulates the essence of how little things matter while you are working towards building your dreams.
Speaking about his work, talented new director Sagar Kapoor said, “The target of the campaign was to highlight the relationship between the daughter and father and how the character started making sugar free sweets for her diabetic father.”