vivo Redefines Mobile Photography Launching X50 Series Smartphones


vivo the innovative global smartphone brand, today unveiled the X50 and X50 Pro, the all-new vivo X50 series of flagship smartphones, which feature professional photography capabilities, premium sleek design, and smooth performance. The X50 series aims to push the camera and design capabilities of high-end flagship smartphones.

The X50 series is a realization of vivo’s commitment to user-centric design and innovation. Featuring the ground-breaking Gimbal Camera System, which revolutionizes the mobile photography experience by delivering super stabilization, enabling users to capture professional-quality photos and videos while in motion. The Extreme Night Vision feature captures the unseen night with the finest details giving astonishing output.

The X50 Pro will be available in Alpha Grey color whereas X50 will be available in two stunning color options— Glaze Black and Frost Blue. Priced at INR 49,990 (X50 Pro 8+256GB), INR 34,990 (X50 8+128GB) and INR 37,990 (X50 8+256GB) both devices will be available for pre-book starting today and goes on sale starting 24 July 2020 on offline retail partners including Reliance, Croma, Vijay Sales and other offline partner retail stores across India. For online buyers, the X50 Series is available on vivo India E-store,, Flipkart, Paytm Mall, Tata Cliq, and other major e-commerce websites. The TWS Neo Earphones will be available in two colors— Moonlight White and Starry Blue for INR 5,990.

Commenting on the launch, Nipun Marya, Director – Brand Strategy, vivo India, said, “When it comes to camera innovation, vivo consumers expect nothing but the best from us. And it is this high expectation that pushes us to launch innovative products again and again. The X50 series is a result of that commitment. Featuring cutting-edge Gimbal Stabilization Technology, Superb Night Camera, 60X Zoom & X-Class Design, the X50 series smartphones enable users to capture stable and high-quality images and videos in a wide range of scenarios, making every shot a masterpiece. Thus, redefining the smartphone photography experience”.

He further added, “At vivo, our endeavor is to offer unique and exclusive experiences keeping in mind our consumers’ ever-evolving choices. The TWS market is seeing an unprecedented fan following in India and we are very excited to announce the launch of the all-new vivo TWS Neo which will now give consumers low latency along with unmatched music clarity experience. With this launch, we continue to play a pivotal role in introducing global technology and bringing in unique user experiences for the customers in India.”