Xiaomi India retains its smartphone market leadership in Q1 2018


Xiaomi India continued to lead the Indian smartphone market as per IDC Quarterly Mobile Phone Tracker, Q1 2018. Xiaomi retained its no. 1 smartphone brand position with a substantial 30.3% market share widening the gap between itself and the no. 2 smartphone brand. Xiaomi also continued its dominance in the online smartphone market with 59.6% market share. The popularity of Redmi Note 5 and Redmi 5A and Xiaomi’s efforts in expanding its offline presence are key contributors for Xiaomi’s growth in the smartphone market.

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India said, “All the success which Xiaomi enjoys today is proof of the love we have received from millions of our Mi Fans. We are thankful to each and every one of them for putting their faith in us and we promise to work hard to retain it.  Xiaomi will strive to deliver on its philosophy towards providing high quality innovative technology at an honest price and bring the best of technology to everyone.”

True to its unconventional spirit, Xiaomi India released a unique video in line with being the number one smartphone brand of India*. With Xiaomi’s sales continuing to gain momentum, the video gives viewers a series of quirky insights on the vast scale of its smartphone sales in India over the last 3.5 years. The video aptly summarizes the incredible scale of Xiaomi’s impact of smartphone sales, making quality and innovation available to everyone. The video was conceptualized by the brand marketing team of Xiaomi India led by Karan Shroff, Brand Marketing Lead, Xiaomi India and created by Schbang Digital Solutions. For example, if all Xiaomi phones sold were stacked together, it would run 25 times deeper than the depth of Mariana trench, world’s deepest oceanic trench at 10,994 meters and 35 times the height of Mount Everest at 8848 meters. The total weight of all Xiaomi phones sold measure 25 times more than the recorded weight of a blue whale.

The video shares a similar fun fact on how the charge from batteries of all Xiaomi phones sold could easily light up the Burj Khalifa for as long as 5 days, which would stand as a distant dream to many other phone brands. This also highlights the powerful battery life that most Xiaomi smartphones are known for. With its highly engaging content, this video certainly leaves viewers with some great food for thought. Interesting facts like these indicate Xiaomi’s rapid success, and growing positive outreach across the country.