Xiaomi announced a refresh in the much-loved Redmi A series lineup with Redmi 7A. It marks the 4th iteration from the bestselling smartphone series from Xiaomi since its debut in 2017. The Redmi A series has cumulatively shipped over 23.6 million smartphones in India. Not just this, Redmi 5A and Redmi 6A have a 48% market share in $75 to $100 price segment in 2019 as per IDC India Monthly National Smartphone Tracker, April 2019. Redmi 5A and 6A are also the #1 smartphones globally as per Canalys Smartphone Analysis – Q3 2018 (November 2018 release) and Canalys Smartphone Analysis – Q1 2019 (May 2019 release).
Redmi 7A brings an overall upgrade over Redmi 6A. Starting at INR 5799, it features the powerful Qualcomm Snapdragon 439 chipset, a massive 4000 mAh battery, the 12MP Sony IMX486 camera sensor and a matte finish unibody design.
With utmost focus on quality, Xiaomi has offered its consumers a true high quality brand experience. The company has taken proactive measures to ensure this. These include several innovative aftersales initiatives that have led Xiaomi to also become the leading brand in after sales service among top smartphone brands as per the Red Quanta research report. The brand also offers two years warranty on the Redmi 7A, and aims to further continue investing in such efforts to ensure long term service and product quality benefits to its customers.
Anuj Sharma, Chief Marketing Officer, Xiaomi India said, “We are thrilled to bring in our all-new Redmi 7A to Mi Fans in India. Packed with a set of incredible features, Redmi 7A offers a solid 12MP Sony IMX486 sensor camera experience, and is powered by the Octa-core Qualcomm Snapdragon 439 clocked at 2GHz. Furthermore, Redmi 7A holds a 4000mAh battery which is first of its kind in a Redmi A series smartphone. Since we believe that we hold the highest quality standards, we are giving 2 years warranty for Redmi 7A. Serving as the new benchmark of innovation with honest pricing, we are positive that Redmi 7A will bring greater value to all our Mi Fans and their loved ones who are looking for an enhanced smartphone experience.”
Every Redmi A series device has brought newer and better technology to the segment. Redmi 7A features the capable octa-core Snapdragon 439 clocked at 2GHz and a high capacity 4000mAh battery to ensure up to two days of battery life. Redmi 7A boasts a 12MP Sony IMX486 sensor making it the only phone in its segment to sport the sensor. On the front, it features a 5MP front camera with AI Portrait mode for great portrait selfies.
To further enhance the user experience, Redmi 7A comes with wireless FM Radio to allow access to radio without the need of earphones. It brings a 13.8cm (5.45) 18:9 HD+ Full Screen Display with great viewing angles. Redmi 7A sports a dual SIM card with a dedicated microSD card slot which supports expansion up to 256GB. In addition, Redmi 7A offers dual SIM, dual VoLTE capabilities. Reinforced corners and a splash-proof design ensures protection against accidental falls and spills.