XOR has been the leading manufacturer and has the expertise of making high quality electronic products in manufacturing of Mobile Chargers, Power Banks and SMPS.
During an interaction with Mobility Magazine, Mr. Arnav Mutneja, Founder XOR Technologies, recently, talks about the operational strategies, key performance indicators that help to attain manufacturing excellence.
XOR is focused on building the audio portfolio with Neckbands, TWS, party speaker, soundbars etc. The company believes in shaping the future of the audio world by creating unique sound experiences for customer. XOR has stood strong for more than 6 years in the industry and over the years XOR has been growing much-above the market growth rate and aims to further expand its position in the market by successively extending our business areas.
Customer Centric Approach
There is a huge scope with wireless accessories as they have become a fashion statement as well. Moreover, with the passage of time there has been a growing need for products such as charging pads, power banks and chargers for accessories like TWS etc. XOR offers premium quality products and sees a huge potential to establish themselves in the premium accessories segment.
With the advancements in technology, wearable devices are expected to rise in popularity as a result of their compelling advantages. Earphones and headphones can both be purchased as corded or wireless devices right now. Active noise cancellation, formerly only found premium high end headphones, is now available at mass market pricing. Nowadays, headphones and earphones are one of the most popular ways to listen to music because to the widespread availability of low-cost cell phones, MP players and affordable streaming services. Enhancements in sound quality filtering have been made to headphones and earphones, and these devices will continue to benefit from continuous work to improve hearing experience for users.
Mr Arnav says, “We have strategically undertaken the step to focus on audio products as we see a huge opportunity in this segment in India. Understanding the needs of the customers is the DNA at XOR, and our key shift of focus is a testimony to this. “
Over the last few years XOR has established clear leadership in the core personal audio category and plans to position on the top of the hierarchy of audio products.
In the next 2-3 years it envisages to come up with innovative offerings that aid the modern lifestyle in the new normal.
Fostering Make in India
Seeing the huge potential in India, several popular international brands are entering the market. Thus, Indian manufacturers and retailers have a huge opportunity in front of them to partner with these brands and use their technology and brand name with in-house manufacturing.
Furthermore, due to the easy access of best-in-class tech, management and research experts and favourable policies by the government, companies across sectors including electronics have also started setting up their R&D and other manufacturing hubs in the country.
Keeping the on-the-go generation in mind, XOR plans to offer support for wireless charging for fast and hassle-free charging. Sleek on the outside and powerful on the inside, XOR plans to manufacture products that deliver fast charging.
While concluding Arnav says, “We thrive on boosting manufacturing and we strongly feel that within a very short span of time, India has the potential of evolving into an electronics manufacturing hub.”