YU announces the launch of its first flagship smartphone-YUTOPIA


YU Televentures, the leading new age technology brand, announced the launch of its first flagship smartphones YUTOPIA, which is being positioned as the  world’s most powerful smartphone , and announced its foray into software services with the launch of its ambitious project ‘Around YU’- a suite services rolled into one discovery window for the users.

Packed with the hardware might of a 5.2” Sharp WQHD IPS Display, Snapdragon 810 processor, 21MP rear camera, 4GB DDR4 RAM, fingerprint scanner, Qualcomm® Quick Charge™ 2.0 and Cyanogen OS 12.1, this phone will also be the ‘FIRST’ to be integrated with host of services to help the users organize most aspects of their daily life; making it the most innovative and powerful smartphone ever. The launch of the new flagship smartphone and the suite of new services will provide a differentiated and coherent experience to the consumers by ensuring that the hardware and the software work together on their devices.

Created with an insight that an average consumer spends about 15 seconds to pull out the first level of information and 12-14 taps to get to the information, the new personal assistant ‘Around YU’ provides a seamless experience that simplifies and saves a user time and effort to switch between plethora of apps.

Pre-booking for YUTOPIA begins on Amazon from today, starting 2 pm. YU has also introduced an interesting ‘Assured Upgrade Program’ that will give any customer buying YUTOPIA an option of an assured upgrade YUTOPIA 2 in the future, ensuring that the discerning consumers nothing but the best.

YUTOPIA foregrounds YU’s design philosophy which exhibits a seamlessly blended body design, embodying strength and a premium feel through meticulous craftsmanship. The device comes with Unibody Metal design with Aircraft grade Aluminum body with Antenna bands integrated seamlessly into the chassis and the body therefore is 90% stronger than a polycarbonate body.

YUTOPIA is equipped with a fingerprint scanner, adding premium security and convenience. Users can now wake and unlock the device with one of five stored fingerprints in less than half a second. Additionally, the YUTOPIA features an alert slider for quick access to custom notification settings. Unprecedented on an Android device, the alert slider can silence the device with a simple click. With a robust protective coating & performance – the smartphones finger scanner is capable of more than 10 million scans that too in Ultra-low power consumption mode. Now one can use their fingerprint scanner to click selfies – as the fingerprint scanner cam can be tapped to click a picture anytime the users taking a selfie.

“Qualcomm Technologies congratulates YU on the launch of its top-of-the-line 4G smartphone, YUTOPIA, powered by the Snapdragon 810 processor,” said Sunil Lalvani, president, Qualcomm India. “The Snapdragon 810 processor with 64-bit computing and an integrated Snapdragon X10 LTE modem, enables the ultimate smartphone experience for users, while maximizing battery life. Packed with advanced features including 4K Ultra HD video, enhanced camera functionalities, console quality 3D gaming, theatre quality surround sound and faster charging with Qualcomm Quick Charge 2.0, YUTOPIA offers consumers an unprecedented combination of processing power, high performance graphics and seamless connectivity.”

YU has also partnered with Airtel to provide users moving to Airtel, with a double data offer i.e. any new 4G Airtel sim activated will be eligible for an equivalent GB of data free, valid for 6 months. This offer will get activated from the day a consumer activates a new 4 G sim on YUTOPIA.

To give a true flagship experience and make YUTOPIA the most powerful phone, YU is also rolling out hosts of offers along with the device.