YU launches YUREKA S and YUNIQUE Plus


YU, announced the launch YUREKA S and YUNIQUE Plus. Both YUREKA- the Zeus of the phones and YUNIQUE- the world’s most affordable HD 4G LTE smartphone received spectacular response from the Phono Sapiens. The next generation versions of both the smartphones- YUREKA S and YUNIQUE Plus come with enhanced performance, best in class software and a promise to deliver more every single time.


YUREKA S follows YU’s original design philosophy with a spectacular body design. The YUREKA S is a head turner which exhibits a premium feel with its anodized metallic back and polycarbonate sides, giving it an iconic look. Exemplifying excellent graphic quality, the device is equipped with a 5.2-inch, Full HD display offering dynamic contrast and color vibrancy; making it the ultimate multimedia device. Addressing the need of all audiophiles, the phone comes packed with Yamaha amplifier, Wolfson Codec for the best in ear music experience. Under the hood of the stylish looks and design of the Yureka S, the smartphone has a Snapdragon 616 processor, coupled with a powerful 3GB RAM, offering seamless multitasking for the ‘Do it all’ generation. Power through the day with a 3000 mAh battery, as the device ensures un-interrupted gaming, content consumption all day long. That’s not it; the smartphone comes with a quick charge feature enabling users to charge the smartphone in just few minutes.


The new smartphone offers a 13 MP rear camera for those who like to nurture their in-born photography skills and a 5MP front camera for all the selfie aficionados and snapchat addicts.  With the YUREKA S, one can keep precious memories safe and enjoy on-the-go access to files (Powered by MiMedia), music and pictures with 16 GB internal memory, expandable up to 128 GB.


Price and availability: YU YUREKA S is available across retail stores pan India at a price of INR 12,999/-




YUNIQUE Plus is an example of superior craftsmanship with a symmetrical and ergonomic design that looks good in every hand.  Each element of the device is methodically aligned and adorned with the YU logo to make it a stunning device.


To boost your device’s performance the YUNIQUE 2 comes with a 2GB RAM. The device also comes packed with a Qualcomm Snapdragon 410 under the hood, with 64-bit architecture, processing data at the speed of light. Yunique Plus packs in 16.7 million colours on a 4.7 inch high definition display and comes with Gorilla Glass 3 protection to keep scratches at bay. The smartphone is perfect for multitasking and efficiently running applications of any kind with 1.2GHz quad core processor, Adreno 306 GPU for graphics and 2000mAh battery.


Price and availability: YU YUNIQUE 2 S is available across retail stores pan India at a price of INR 6,999/-